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feature
hotels, hospitality & sports facilities
a point of difference
Tom Blakeman, Engineering Director at Winthill Engineering explores how bespoke metalwork can create that all-important point of difference for hospitality venues
The UK hotel industry is valued at £27bn in 2026. If you factor in all hospitality businesses, including pubs and restaurants, there are 176,000 businesses operating nationwide. It’s a crowded and competitive industry. Demand for ‘experience-led’ stays and
wellness tourism is driving growth and influencing decision-making. To capture this market, designers are moving away from standard fittings in favour of bespoke solutions that elevate and enhance while meeting strict performance requirements. It’s why so many luxury hospitality providers are specifying architectural metalwork for interiors and exteriors.
Why choose custom metalwork Custom architectural metalwork is dual purpose, offering a premium aesthetic with enduring high-quality performance. Best of all, decision-makers can choose from an array of metals and finishes. From powder coated architectural aluminium to weathering steel, galvanised zinc and hot waxed mild steel; each has its own unique style. There’s something to suit every building.
Early engagement is critical The only challenge is selecting the right materials and finish for the application. For this, we recommend bespoke metalwork be included early in the design
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