2025:


Bakery Trends


Global Market Overview B


Explore the latest bakery trends developing across the globe from Innova Market Insights. Bakery


akery products are integral staples in diets across the globe. The global bakery market expands beyond traditional offerings to embrace health-conscious trends, catering to various


culinary preferences while offering a sensory experience of variety, convenience, and indulgence. Every year, created through our extensive 360 research, Innova releases the Top 10 Trends for the upcoming year. Here we take a look at how five of our Top 10 Trends of 2025 and other factors are impacting the global bakery trends: “Ingredients and Beyond,” “Wildly Inventive,” “Flourish from Within,” “Tradition Reinvented,” and “Rethinking Plants.”


Ingredients and beyond trends ‘Ingredients and Beyond,’ consumers


demand for added


highlights value


becomes standard, elevating quality beyond ingredients is key for brands and companies. Bakery trends highlight that quality is the top priority products.


Globally,


for consumers in bakery 61% of consumers


notice the product quality of store brands


and supermarket brand products. Besides a higher price, they mostly associate quality with freshness and health benefits. Freshness is particularly influential, with 50% of consumers highlighting it as the key factor in purchasing fresh bread.


Private labels are gaining attention in this space, with a 30% rise in purchases over the past year due to their good value for money,


market trends research shows


that over 60% of consumers prioritise taste when purchasing sweet bakery products. They are most interested in cross-category mashups like dessert hybrids, main course fusions,


snack- and savory-sweet


accessibility, and high quality. Different generations prioritise different quality attributes in bakery products. Gen X and Boomers prioritise freshness, health benefits, shelf life, and naturalness, while Gen Z and Millennials focus on branding, safety, packaging, and advertising.


Safety claims


are most impactful in preserved bread and sweet biscuits, while natural ingredients drive purchases of cakes, pastries and sweet goods.


Flavour trends The top trend of ‘Flavours: Wildly Inventive’ is about consumers craving extraordinary flavour experiences, driving brands to create bold mashups and surprising combinations. Globally, 43% seek out crazy and indulgent creations, making flavours a key focus in bakery innovation.


30 Kennedy’s Bakery Production February/March 2025


combinations. While consumers prefer plain flavours in bread, sweet bakery offers space for experimentation. There has been an exponential growth in new bakery launches with sweet and salty/savory flavours over the past year. Several dessert mashups of hybrid baked goods are growing in the bakery trends, such as cruffins (croissant and muffin), crookies (croissant and cookie), cronuts (croissant and doughnut), and biskies (biscuit and cookie and cake). Limited-edition flavours also shape purchasing decisions, with 1 in 4 consumers influenced by seasonal offerings.


This


preference is reflected in the 38% growth of new bakery launches with limited- edition claims in the past year. Brands are responding with special launches, including OREOiD’s Valentine’s Day I Love You Box, Ringo Pop’s popcorn flavoured cream filled biscuits, and the ERAS Mix honoring Taylor Swift’s Toronto concerts.


bakeryproduction.co.uk


Market Insight


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