EVENT REVIEW: SBC SUMMIT AMERICAS


SBC Summit Americas: Connecting gaming worlds


Thousands of professionals from across North, Central, and South America gathered in Fort Lauderdale, Florida, USA from 13–15 May for SBC Summit Americas 2025 – a landmark event designed to encourage cross-border exchange and enable rare, synchronised dialogue between industry leaders from all corners of the continent.


T


he Summit’s concept was introduced last year, as organiser SBC decided to combine the established SBC Summit North America and SBC Summit Latinoamérica into a single event - a strategic move to accommodate growing attendance and provide a unifi ed forum for the entire Americas region. Chief Interactive Offi cer - Gaming at Delaware North, Lee Terfl oth, praised the event’s growth and strategic direction, saying: “It’s a much better venue, and it’s gotten a lot bigger. It’s a natural progression to combine these two; We have so much to learn from each other. “The location is also great because we are surrounded by hotels, all of the events are within walking or short Uber distance, and so that’s great,” he added.


DYNAMIC SHOW FLOOR Held from 13–15 May at the Broward County Convention Center, the new-look SBC Summit Americas featured a dynamic show fl oor packed with hundreds of exhibitors, including dedicated zones for the Affi liate Leaders’ Summit and Payment Expert Summit, each tailored to their respective communities.


Tony Amormino, CEO at Apache Nugget Corporation, refl ected on the value of the 22,000-square-meter expo fl oor, noting the broad scope of networking opportunities: “There are a lot of vendors that I wouldn’t normally be able to see” and “pretty much all my afternoon was spent with people that there would have been no shot of me talking to previously.” Chief Legal and Compliance Offi cer at Wplay, Iliana Pineda,- a leading Colombian operator and exhibitor at the event - commented on the impressive scale of the event: “The size is really impressive for just one region like the Americas.” She added that “bringing all these markets together was truly a winning strategy.” Beyond the main exhibition and conference, SBC Summit Americas 2025 featured a packed schedule of standout moments – including the exclusive SBC Leaders Summit for over 300 C-level executives at Pier Sixty-Six Hotel, the prestigious SBC Hall of Fame ceremony honouring industry icons across the continent, and the thrilling SBC First Pitch Americas startup competition, where Wager Games took home the title.


14 JUNE 2025 GIO


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