EVENT PREVIEW: SBC SUMMIT 2025
From Global Markets to Next- Gen Tech: ‘The Greatest Show in Gaming’ returns to Lisbon
Returning to Lisbon for 2025, SBC Summit will present a reimagined agenda designed to better serve a global audience, with a powerful new focus on market diversity, technological innovation, and actionable, real-world learning.
B
uilding on the success of its Lisbon debut, SBC Summit will return to the Feira Internacional de Lisboa and MEO
Arena on 16–18 September 2025. The event will welcome 30,000 attendees to a six-stage, industry-wide conference agenda spanning global and emerging markets, payments, affiliation, player protection, and new hands-on ‘Operator Academy’ workshops.
SUPER STAGE
Familiar to last year’s attendees and bigger than ever, the Super Stage will also return to the MEO Arena to spotlight headline sessions from the industry’s biggest names; including movers and shakers from emerging markets like Asia, Africa, and Eastern Europe; C-level executives dissecting the Brazilian boom; and European, US, and LATAM leaders rethinking regulation, innovation, and customer engagement.
Alongside these powerhouse panels, global thought leaders from beyond the sector will deliver exclusive keynotes offering powerful out-of-industry perspectives. Marketing mogul and serial entrepreneur Gary Vaynerchuk is already confirmed for this year’s programme, following last year’s edition, which welcomed
icons such as Tony Hawk, Sir Tim Berners-Lee, Merab Dvalishvili, and Laura Woods. Discussing SBC Summit’s upcoming agenda, Rasmus Sojmark, CEO & Founder of SBC, says: “SBC has always taken pride in delivering educational experiences that tackle the topics and challenges that matter most to our delegates. One of the major highlights of the 2025 edition is that we’ve reshuffled and expanded the agenda to place every major and emerging market firmly in the spotlight.
CONFERENCE TRACKS Adding a truly global dimension to the educational programme, SBC Summit will feature two dedicated conference tracks – ‘Global Markets’ and ‘Emerging Markets’ – running across all three days.
Delegates can attend the Emerging
Markets track to gain insights into Africa (Tuesday), Eurasiaand the Middle East (Wednesday), and Asia (Thursday). Meanwhile, the Global Markets track will cover key regions such as Latin America and Brazil (Tuesday), Western Europe (Wednesday), and North America (Thursday). Among the countries featured across both tracks are Georgia, Uzbekistan, the UAE, Mexico, Colombia, Italy, the UK, the US, and many more.
“Last year, we brought together attendees from 134 countries. This year, we’re going even bigger – with a laser focus on making sure every part of this industry is seen, heard, and represented. Conference stages are often seen as just that. Stages. But these stages are far more than lecture halls. They are complete with a dedicated networking lounge positioned right beside them, transforming the learning experience into a fully interactive platform,” Sojmark adds. Technology will also take centre stage at SBC Summit, with a dedicated conference track
6 JULY 2025 GIO
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