CHARGEBACKS911


…it is essential that operators stay on top of technological advancement, industry regulations, card scheme rules and international law


than done. The current landscape puts iGaming businesses in a slightly difficult position. Some degree of friction in the customer experience is necessary and welcome to deter online gaming fraud. However, too much friction can turn away legitimate users. One report published by Jumio found more than 25% of potential online gaming users abandoned the account opening process before completion. Most of these individuals claimed the process was too lengthy or complex.” “Merchants must balance the need for authentication with the demands of the customer experience. The only way to accomplish this is to separate positive friction points from negative ones. A “positive” friction point presents a reasonable and minimal degree of friction that is ultimately negligible relative to the protection it provides.” “However, those committing friendly fraud have passed the security checks and then raise chargebacks either legitimately or maliciously. Therefore, it is essential that operators stay on top of technological advancement, industry regulations, card scheme rules and international law. This can seem intimidating, but partnering with industry experts to manage different facets of the business strategy can make it much more manageable.” Chargebacks911 recently signed a partnership with CellPoint Digital to provide chargeback prevention, management and resolution to its clients. Kristian Gjerding, CellPoint Digital CEO, says “We’re incredibly excited to start working with Chargebacks911. Its global footprint and breakthrough technology makes it the natural choice to be our exclusive partner in providing merchants with chargeback management solutions.”


“Its chargeback solutions and our payment orchestration platform will make a powerful combination for mid-market and enterprise clients across verticals, especially considering the explosive growth of ecommerce and cross-border transactions, and the anticipated related growth in chargebacks.”


Deraspe adds “Merchants using multiple processors need a centralised system for consolidating chargeback data, and this capability is part of the core functionality that we at


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According to Juniper Research, total online wagers will reach nearly $1 trillion globally by 2023. This translates to almost 1% of projected global GDP. and as the market grows, so do the associated risks of fraud.


Chargebacks911 provide to merchants. By combining our expertise, global merchant footprint and CellPoint Digital’s position as the global leader in payments orchestration, we could bring an innovative partnership to make a real difference for merchants and how they prevent and manage chargebacks.” “The effects of the last two years caused a sudden and significant spike in chargebacks, and we’re still helping businesses deal with this today. As such, we’re working closely with some of the largest companies in the payments network to help equip merchants and financial institutions with the tools they need to combat disputes and prevent them from occurring in the future.”


“This problem isn’t going away any time soon as shopping, purchasing and even online gaming habits have been forever changed. So, going forward we’ll be spending much more time helping businesses fight the problem, enabling them to mitigate friendly fraud and chargebacks efficiently, effectively, and quickly.”


This problem isn’t going away any time soon as shopping, purchasing and even online gaming habits have been forever changed


GIO SEPTEMBER 2022 11


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