ONLINE NEWS


Bragg partners with Bally’s Interactive


Bragg Gaming Group has entered into an expansive iGaming content development partnership with Bally’s Interactive, the digital arm of Bally’s Corporation.


Pursuant to the agreement, Bally’s Interactive online brands such as Virgin Casino, JackpotJoy and Vera & John, will launch content from Bragg’s proprietary slots studios, including Atomic Slot Lab and Indigo Magic, as well as from a range of exclusive proprietary and third-party titles from Bragg’s existing and future portfolio.


In addition, Bragg will distribute titles on an exclusive basis via the Company’s Remote Game Server from a select number of Bally’s Interactive’s third-party partner studios marking a new and exclusive distribution channel for iGaming content from certain developers including Gaming Arts and King Show Games. The arrangement signifi cantly increases the diversity of the content Bragg features in key regulated markets such as the UK and in the US and with an option for more studios to be added to the partnership.


Yaniv Sherman, CEO of Bragg Gaming Group, said: “Bally’s Interactive, and before that Gamesys, has a well-earned reputation for recognizing quality game development studios that offer content differentiation that attracts players, a key driver of player engagement across globally regulated iGaming markets.


“By bringing proprietary content from our Atomic Slot Lab and Indigo Magic studios, as well as games from our exclusive third-party portfolio, to Bally’s Interactive online brands in different jurisdictions around the world, we are expanding the reach of our most popular games that also offer us our best economic returns.


“In addition, with this partnership we are


signifi cantly growing our portfolio of high- quality, exclusive third-party titles which we expect will further strengthen our profi le in key regulated markets.


“We look forward to working closely with the Bally’s Interactive team to establish market and brand-specifi c game launch roadmaps that will bring more players the content they favor.” Robeson Reeves, president of interactive at Bally’s Corporation, added: “Bragg’s ability to offer games at speed and with simplicity into new markets is strategically important for us and we’re delighted to enter into this new partnership with a group that is quickly becoming one of the industry leaders. “Both Bally’s Interactive and Bragg have enjoyed strong growth in recent months and share similar ideals in terms of providing high-calibre entertainment with care, making this an alliance we’re very confi dent will lead to great mutual success.”


White Hat Gaming makes key appointments


White Hat Gaming has bolstered its leadership team with the appointment of Ed Bullock to the position of chief operating offi cer and Chris Hipkiss to chief delivery offi cer.


Bullock’s wide-ranging role as COO will see him driving the effi ciency and effi cacy of all operations within the business, helping White Hat to grow in new markets and strike up relationships with fresh clients. Having worked with the company for fi ve years, joining from bet365 in 2017, he brings a huge degree of experience to the position, with a total of 25 years in technical roles under his belt. Meanwhile, refl ecting the critical importance of delivery to the business, Hipkiss takes on the role of CDO, having held the position of head of product and delivery at White Hat Gaming for over two years.


Phil Gelvan, CEO at White Hat Gaming, said: “We’re certainly taking some bold strategic steps in a bid to continue the aggressive growth we’ve been enjoying in the US and these appointments are very much part of that plan.


“I believe that Ed and Chris are exactly the 4 OCTOBER 2022 GIO


Vibra Gaming unveils new brand identity


Vibra Gaming has unveiled a new brand identity including a refreshed logo as it targets further growth in LatAm, Europe and the US in 2023 and beyond.


Vibra Gaming has grown rapidly since being founded three years ago by CEO Ramiro Atucha, co-founder and former CEO and COO of Leander Games.


The business has signed a series of landmark global content distribution deals during that period including most recently in August this year with SOFTSWISS. The agreement will see Vibra Gaming’s entire games portfolio integrated into the SOFTSWISS Game Aggregator and distributed to hundreds of brands worldwide, further increasing the reach of the award-winning content and software solutions developer. Vibra Gaming’s action-packed catalogue of slots and table games content includes a host of localised, branded, and themed content such as Piggy Cash, Wild Gems and Mystic Joker, Popeye Slots, The Phantom and Condorito, and the supplier’s unique and latest versions of Roulette and Blackjack which went live earlier this month. This will be closely followed by Craps, Baccarat and Sic Bo.


Vibra Gaming has big plans for the rest of this year and 2023 including the announcement of a series of milestone platform agreements in LatAm and the US, an expansion of its slots and video bingo content as well as the launch of in-house developed omni-channel live casino content that will be playable both on and offl ine in a host of land-based locations. Ramiro Atucha, CEO at Vibra Gaming, said: “The last three years have been a thrilling journey to get to where we are today and there’s much more to come!


people to afford us the agility and precision in our operational and delivery capabilities to achieve this growth.”


Ed Bullock said: “It’s been a wild ride working with White Hat Gaming, especially since we rolled out in the US. There’s a huge amount of potential to build upon now and I can’t wait to sink my teeth into the job during this exciting time.” Chris Hipkiss added: “As the business has grown so quickly in recent times, it’s become clear that effective delivery is going to be key to our continued success. I’m looking forward to strengthening our abilities in that arena further so we can continue to expand at pace.”


“Both our content portfolio and our platform solutions development are rapidly growing with some signifi cant deals on the horizon in LatAm and the US, while we also have big plans to continue to expand our range of slots, table games, and video bingo and diversify into new categories such as live casino.


“Vibra Gaming, complete with our newly


defi ned and refreshed brand identity, is on a very exciting path and I’m supremely confi dent our growing team of product and market experts will deliver on our vision to be one of the keystone content and solutions suppliers in the iGaming industry.”


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