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CONTENTS


4 NEWS


The latest news from our rapidly moving and ever-changing industry


6 IDENTIFYING PLAYER RISK PROFILES


A partnership between


OnlineCasinoGround.nl and Mindway.ai analysed the gambling risk profiles of Dutch players giving an insight into the risk factors in a new gambling market


8 A LOOK FORWARD


GIO spoke to more key members and companies across the iGaming sector about their goals for the new year and their 2023 predictions for the future of the online gaming industry


10 ICE PREVIEWS


As ICE approaches, we spoke to key exhibitors about what they will be showcasing and where you can find them


18 AI-DRIVEN PERSONALISATION


Florian Geheeb, Global Director Advertising Sales at Sportradar, highlights how AI-driven personalisation works to increase customer acquisition for casino operators


8


This issue is all about the highly-anticipated ICE London as it returns to its traditional February dates. Following the very different 2022 edition of the show, the industry is gearing up for what is set to be the biggest edition of ICE on record and I’m still hoping to see as many iGaming companies in attendance as last year. Going by this year’s exhibitors list, it will be a successful show and we’ve included a selection of those key exhibitors in our dedicated ‘ICE Previews’ feature. From Sportradar, Continent 8 Technologies, Light & Wonder and Symplify to BETER, PandaScore, Spribe and 1X2 Network, we’re giving ICE attendees an insight into what they can expect from leading industry giants.


Elsewhere in the issue we have the latest iGaming news as well as key insights from Sportradar’s Global Director Advertising Sales about AI-driven personalisation and customer acquisition. I hope you enjoy the issue!


Anjali


GIO FEBRUARY 2023 3


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