iGB
Record-breaking iGB Affiliate London to embrace NEW!
New business strategies, new tactics, new technologies, new thinking, new ways of doing things, new trends and new business opportunities: Naomi Barton, portfolio director responsible for iGB Affiliate London outlines what’s in store for visitors attending February’s event
the flagship event for our stakeholders and represents the ‘not to be missed’ business appointment of the year.
GIO: What are you hopes and aspirations for February’s iGB Affiliate London? Naomi Barton: Writing this some 60-days ahead of the show opening and I am delighted to confirm that the 2023 edition of iGB Affiliate London will be the biggest on record, taking over three halls at our ExCeL home for the very first time. There’s a plethora of data and metrics surrounding exhibitions some of which is only of passing interest but the demand for space that we continue to experience underlines the fact that iGB Affiliate London is
This represents part of the iGB brand journey and emphasises how important it is that we continue to work with our customers and stakeholder groups to focus on what they need and want from this event.
Our customer-led shopping list is to help them meet new partners and see new innovations as well as provide a professional environment in which they can meet with their current connections.
For February we are delivering iGB Introducing, a physical on-site facilitated networking hub which will allow us to connect
customer groups with their target audience(s) to meet, network, form new partnerships and generate business.
GIO: How do you see the relationship between iGB Affiliate and sister show ICE London – is there a cross-over in visitors or are they stand alone events? NB: As you would expect with co-located live events there is a pronounced cross-over. Those operators who are at ICE may also be running or looking to launch affiliate programmes. Other igaming and marketing tech suppliers visit iGBA London to network and learn. Of course, ICE is the world’s largest b2b gaming event, so many affiliates take the opportunity to
6 DECEMBER 2022 GIO
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