FLEET MANAGEMENT


and/or the driver of the vehicle based on age, direction, speed, distraction and in the case of the driver, factoring in habitual, historic driver behaviour. The result would be far quicker and more accurate risk alerts that are personalised to individual driving styles, risk and environment.”


ADVANCED SYSTEMS INTEGRATION With the continued advances in cloud-based connectivity there is now a huge opportunity to bring together different fleet-related systems. “We are seeing video telematics integrated with other apps, systems and tools, which is enabling road transport operators to gain greater levels of visibility, control and insight through added connectivity and seamless sharing of data,” explains Surecam’s Footer. “This now covers a growing range of solutions including vehicle tracking, mileage capture and compliance, claims and risk management, and driver training.” According to Mark Hadley, CEO of Blackout


cent leaving just a handful that can be checked in a matter of minutes.


AUTOMATED COMMUNICATION AND ENGAGEMENT Fleet telematics is rapidly evolving to enhance driver communication and management with ever greater levels of automation and engagement. This is already happening to a certain extent, according to Ctrack’s Thomas, but moving forward the system will possess the ability to communicate with the drivers directly, which will massively reduce the burden on the fleet manager. “We will start seeing telematics handle


many aspects of fleet management including training, compliance, vehicle usage and working hours to take on much of the hard work. Many driver, vehicle and fleet processes will soon move from human intervention to automatic system management, leaving the fleet manager to deal with the 2-3 per cent that truly requires their attention. For the rest, they will be able to oversee using reporting dashboards that intelligently measure ongoing performance,” he claims. There is automation occurring around


driver behaviour monitoring and education, with some exciting developments in targeted training that provides engagement and coaching, triggered by specific recurring behaviour. “Fleets need to have a system in place to provide drivers with supportive feedback, based on their performance,” comments Nigel Lawrence, Director of Applied Driving. “The ability to share


automated safety messages, performance reports and training modules, using both real- time and historical data, is helping address individual issues, change driver attitudes and instil a responsible driving culture.” The power of business process automation


and AI allows road transport fleets to personalise their response to driving events, better engaging with drivers and making the entire process more manageable. “With this approach, there are massive amounts of time saving to be had, alongside considerable safety benefits,” explains SureCam’s Footer. “We have found that targeting the bottom 10 per cent of drivers in terms of safety has huge improvements potential from a coaching perspective.” “One fleet found that their worst performing


drivers were generating 17 times more risk events than the best drivers. However, within four months of adopting AI dashcams supported by a coaching system, the high-risk drivers had cut events by 56 per cent and were only generating four times the number when compared to their better performing peers.” Queclink’s Bonser suggests that the


continued advancements in edge-based computing and AI algorithms will lead to hardware devices with enhanced decision- making capabilities and the provision of highly accurate real-time driver insight. “With improved object detection, better understanding of driving scenarios and sophisticated behaviour analysis, driver communication and management is going to take a massive step forward. This could even include a way of predicting the actions of a nearby vulnerable road user


Technologies, there is huge potential for mobile blocking technology when combined with complementary systems, such as fleet telematics and dashcams. “Smartphone blocking software has a major role to play in tackling the growing issue of mobile phone distraction, which is believed to contribute to as many as 40 per cent of vehicle collisions.” Despite the introduction of tougher laws,


industry stats point towards a surge in mobile phone use behind the wheel, especially amongst younger drivers. A recent survey found that only 10 per cent of motorists can complete a road journey, from start to finish, without touching their mobile device, with latest Police data backing this finding up. There was a 93 per cent year-on-year


increase in drivers caught using a mobile device, and during the Police’s Operation Tramline, where unmarked HGVs were used to patrol UK the road network, over a quarter of the 51,500 offences spotted involved illegal smartphone use. “Smartphone blocking technology is


capable of preventing unauthorised access to apps and notifications while driving. When the vehicle is in motion, this type of tool can automatically restrict encrypted messaging tools, the camera and other popular apps, and even prevent drivers using their smartphone when in stationary traffic. It also offers a non-intrusive alternative to driver-facing AI cameras, which have received pushback from drivers and unions due to privacy concerns,” adds Mark Hadley. With around a third of all road deaths


involving someone driving-for-work, it is crucial that commercial fleets prioritise road safety and explore new ways of reducing avoidable collisions. When you consider almost all collisions are preventable, with 90 per cent believed to be the result of human error, there is a huge opportunity for improvements in distracted, careless and aggressive driver behaviour, making use of the latest fleet technology innovations.


SureCam www.surecam.com/en-gb FACTORY&HANDLINGSOLUTIONS | SEPTEMBER 2025 19


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