WAREHOUSING HANDLING SOLUTIONS
Team members from Balloon One team and Moonpig on the day of the WMS go live B 22
alloon One has secured a client partnership with Moonpig, the leading ecommerce destination and experiences. Moonpig has chosen Balloon One to install Körber warehousing and supply
a move to resolve existing stock visibility issues and eliminate unnecessary stock write-offs. online card retailer, Moonpig Group has grown rapidly to become the leading international gifting platform, with a rich history of innovation. Over time, the Group has expanded its offering, adding a wide range of gifts, Since listing on the London Stock Exchange in 2021 the company has established successful businesses in Ireland, the Netherlands, Australia and the US. More recently, the group has acquired gifting and experience businesses, ‘Red Letter Days’ and ‘Buy A Gift.’
To facilitate growth, in 2023 Moonpig opened a new, state of the art 120,000 square foot in the UK. The site, which is capable of handling more than 9,000 cards per hour, also operates as a distribution centre for the gifting arm of the business, housing its entire gifting range of more than 1,500 SKUs.
During off-peak periods, thousands of gift orders are taken per day, but during peak times, such as Mother’s Day, Father’s Day, Valentine’s Day and Christmas, this can increase to tens of thousands of orders a day.
BALLOON ONE TO ENHANCE STOCK VISIBILITY FOR MOONPIG WITH NEW WMS
The warehouse usually operates from 6am until 10pm, but during these surge periods it is open 24 hours a day in order to meet the more than seven-fold increase in demand.
STOCK VISIBILITY ISSUES OF THE PREVIOUS WAREHOUSE SYSTEM Even though they only recently went live with their previous system, it did not offer Moonpig Richard Johnston, Moonpig’s senior engineering manager, comments, “We have faced challenges with the previous system not
APRIL 2025 | FACTORY&HANDLINGSOLUTIONS
making it ineffective in helping us scale. Another issue we have faced is that it doesn’t integrate well with our other software and has left us feeling as though we are conforming to a system that doesn’t meet our needs, rather than making it work for us.”
Iain Swinton, director of operations and supply chain and the project sponsor for the change of WMS adds, “From an operations perspective, the old system did not allow us to have good visibility of where our stock is, which subsequently has led to us writing off stock
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