FOOD & BEVERAGE  SIDEL


Labneh Nadec: A new era of taste and design


  


T


his project was not just about updating a product, it was about crafting a new narrative around a beloved staple,


 into a compelling new experience. With deep roots in Middle Eastern food


culture, Labneh is more than just a dairy product; it’s a symbol of shared meals, family traditions and regional pride. Gentlebrand was tasked with evolving this product for today’s consumer: younger, multicultural and increasingly design- savvy, without diluting the authenticity that makes Labneh so cherished. Nadec’s vision was bold yet clear: refresh the  more contemporary, more eye-catching on the shelf and more aligned with the expectations of a diverse, modern market.


 


The packaging design focuses on three pillars:   has been given its own distinct identity, expressed through bold colour choices, expressive illustrations and clean, modern typography. The visual language aims to evoke the taste  warmth of chili, earthy greens capture the aroma of zaatar, while rich purples hint at the brininess of olives. These cues invite the consumer in, sparking curiosity and emotional connection even before the product is opened. This is not just packaging, it’s a sensory gateway that builds  What makes this project stand out is its careful balance between brand heritage and creative evolution. Nadec, as one of the most


established dairy producers in the region, has cultivated a reputation for quality and consistency. The new design respects this legacy while  aesthetic.


The refreshed identity ensures stronger  enhanced appeal to a broader audience, all while maintaining the core values that Nadec is known for.


 line is more than a packaging update; it represents a new chapter in how a classic product can connect with evolving tastes, lifestyles and cultural sensibilities. Gentlebrand is proud to have contributed to this milestone in Nadec’s story — one that  in a way that is fresh, authentic and distinctly memorable.


32 July/August 2025 Irish Manufacturing


www.irish-manufacturing.com


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