FOOD & BEVERAGE KLÖCKNER PENTAPLAST Klöckner Pentaplast launches
100% rPET trays
U
ntil now, food packaging trays have been manufactured using ever increasing proportions of recovered
PET material; however, the newly launched kp recycled tray material. This milestone is the direct result of the kp’s Tray2Tray initiative, which aims to rewrite the PET recycling rules. “As a bold innovator, we are thrilled to market,” said Thomas Kure Jakobsen, president, food packaging at kp. “This achievement is a major breakthrough in the packaging industry, and perfectly demonstrates what is possible with the right combination of expertise and technology. Most rPET in the material loop comes from food packaging trays, and most of this does not end up being recovered. As a result, countless tonnes of rPET tray material are wasted each year. “kp Tray2Tray challenges this by creating a
trays. We work with suppliers to create a separate supply stream of recycled PET from trays, which can be used to create more of the same, rather than being downcycled.” Thanks to this breakthrough, kp customers can access a fully circular tray solution for food packaging. The kp supply chain is RecyClass
traceability of its PCR packaging solutions.
for businesses looking to control costs pertaining to eco taxes and plastic tax legislation, as well as those looking to advance their ESG strategies. Thomas Kure Jakobsen added: “We’re not just looking to move the needle on plastic tray sustainability; we’re aiming to begin the next era. One of the biggest advantages of partnering with kp and using kp Tray2Tray content is that it’s a perfect ‘drop in’ solution, so switching over is easy, and packaging
performance isn’t compromised.
workable tray that offers a glimpse into the future of tray packaging circularity.” Addressing rising consumer calls for more sustainable packaging solutions, kp remains committed to pushing the boundaries of underscores the company’s ‘packaging with integrity’ ethos, and its mission to create a more sustainable packaging industry without
32 April 2024 Irish Manufacturing
www.irish-manufacturing.com
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