T thrown away.

Encouraging sustainable behaviour With Christmas coming up, it’s worth pondering that whilst Brits spend over £19m on presents every year, almost 23 million unwanted gifts will end up in landfill. Now is

his year has been one of unparalleled challenges. With global climate and environmental events now a

regular fixture on the news agenda, many of us are taking action in our own homes. With the pandemic causing Britons to spend more time in the house than ever, I’ve seen through our customers how this has accelerated more sustainable behaviour. Be it through a conscious effort to make positive changes, or simply due to a lack of options, people have been fixing appliances that

they may otherwise have

the time rethink our buying decisions and promote more sustainable behaviour, and with the festive season just around the corner, there couldn’t be a better time to encourage this behaviour to stick.

While much of the public focus

on reducing waste centres on single- use plastics, electronic appliances in our homes, like washing machines and fridges, continue to be sent unnecessarily to landfills, with a hugely negative impact on our planet’s

environment. The

WEEE Forum, the brains behind International E-Waste day, estimates that only 17.4 percent of e-waste last year was recycled. That means that the rest was burnt, or ended up in landfill, creating environmental hazards for years to come. However, the good news is that 100,000 tonnes of e-waste would be avoided, if we fixed just 10 percent more perfectly repairable appliances. At CDSL, we’ve seen a record-

breaking surge in people seeking through

eSpares, our leading

consumer brand, to fix their appliances rather than buying new. Like International Repair Day, our #FixFirst campaign encourages people



Despite the challenges posed this year by the coronavirus pandemic, humanity is still facing huge environmental issues that need to be addressed, including the amount of rubbish that is still going into landfill. Andrew Sharp, CEO of leading UK appliance spare parts distributor, CDSL considers that now is the time rethink our buying decisions and promote more sustainable behaviour.

Taking action fix their household

appliances themselves, rather than simply kicking their underperforming appliances to the kerb. We know from talking to our customers that, by repairing appliances, consumers benefit from saving funds, as well as a feeling of empowerment. With sustainability an increasing focus for people, they can also extend the lifespan of their appliances in the knowledge that they are doing the right thing for the planet.


Alongside the people striving to make change in their own homes, it’s essential that businesses take action too to support this positive change. Any business, be it smaller local ones or larger brands, can make a difference by collaborating and recognising the behaviour change in today’s consumers. In line with International E-Waste Day’s theme of education, at CDSL we believe that we have a responsibility to help educate consumers to make

“Alongside the people striving to make change in their own homes, it’s essential that businesses take action too.”

informed decisions – this is why we have services like our Advice Centre, so consumers can access support whenever and wherever they need it. I’ve seen first-hand the growing appetite that people have for repair and I believe this behaviour change is here to stay. The desire to minimise our environmental impact is an attitude that we need to drive forwards if we hope to one day achieve a truly circular economy. With environmental activists like Greta Thunberg leading the way, it’s clear that young people are more savvy and environmentally aware than previous generations might have been, and they’re also putting pressure on businesses to recognise their own responsibility to take action and educate. We need now more than ever to support future generations and make sure that we can all be responsible consumers, driving a circular economy in our

own homes and with the businesses we choose to support.

More information CDSL (Connect Distribution Services Limited) is an online appliance and spare parts retailer, headquartered in Birmingham. The company owns eight different brands, offering parts and services to both consumers and tradesmen. It is split over two-Birmingham based sites with a workforce of over 600 and a warehouse stocking over two million different products. First launched in 1969, CDSL is now a leader in the industry with entrepreneurial spirit at the heart of its ethos.

Find out more about how your customers can repair their home appliances and reduce unnecessary e-waste, at


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