RANGE REVIEW: PET CARE & WILDLIFE
ARK WILDLIFE UNVEILS
NEW BRAND IDENTITY
Specialist online garden wildlife supplier Ark Wildlife has announced the launch of its new website, with a refreshed look and feel to its brand.
T
he new look and website are set to catapult the brand to the next level of customer service, support, security,
and sustainability. Sean McMenemy, founder and managing director says: “Ark Wildlife exists to create space for wildlife to thrive. This means offering the best products and brilliant customer service, supported by robust guarantees. We are investing now to ensure we remain market leaders, and best in class.”
Since its launch in 1991, Ark
Wildlife has championed garden wildlife, and proudly lives by its vision ‘to be the driving force behind an everlasting revival of
British wildlife – garden by garden – one simple change at a time.’ Sean McMenemy explained: “It doesn’t matter if you have a small pot, or a large plot - there are many simple things we can all do to attract and support wildlife.” The rebrand features a zesty orange logo, with bold seasonal colours, reflecting the vibrancy and ever-changing nature of the world around us. Visitors will also note the playful font, with a new and quirky style that embodies Ark’s (and Sean’s) love for nature and wildlife, featuring rugged and unique letterform variations and creative aesthetic.
Discussing the rebrand, McMenemy says: “We’re so proud of our new look! We were looking
for something that truly reflects our brand, our ethos, and our love of nature, and we really feel we’ve achieved that. As a company that began before the trend of e-commerce and online shopping, we pride ourselves on always evolving to meet customer needs, while maintaining our openness and relevance, with an element of fun.” The new website incorporates multiple new technologies to simplify the shopping process and engage more responsively with customer needs. Its aim is to proactively assist customers with buying decisions through its immersive and inspirational knowledge base, packed with how- to guides, and video reviews. To further its development and brand awareness, Ark Wildlife is also investing in its marketing
“There are many simple things we can all do to attract and support wildlife.”
through new partnerships. The website has been created with Shopify experts, Kubix who have helped Ark expand its digital horizons and opportunities with its fresh e-commerce platform. To maintain its SEO and digital ranking, London based specialist, Distinctly will continue supporting the brand.
Earlier this year, Ark Wildlife also appointed home and garden PR and social media agency Honest Communications to amplify the brand and to help spread its message, that small actions can significantly support and encourage Britain’s native wildlife.
To view the rebranded Ark Wildlife and to visit the new and improved website, see www.
arkwildlife.co.uk
CJ WILDLIFE WINS PRESTIGIOUS GLEE NEW PRODUCT AWARD
category. This accolade underscores CJ Wildlife’s commitment to advancing wildlife-friendly products through collaborative ingenuity. Developed in partnership with nature enthusiast Anno Govers, the Cork Feeder range addresses a crucial need in the bird care market. It features a unique weighted system that deters larger birds and squirrels from accessing the food. When larger species attempt to land, the perch tilts and tips them off, thus ensuring that smaller birds can feed undisturbed. This mechanism fosters a safer feeding environment and supports the conservation of smaller bird populations. “We are thrilled to win the Glee New
I
nnovation and dedication have paid off for CJ Wildlife as the company’s Wall Mounted Cork Peanut Butter Feeder has secured the Glee New Product Award 2024 in the Wild Bird Care
www.diyweek.net
Product Award 2024 with our Cork Feeder! It’s an innovative product, which was complex to develop, and therefore we are proud that it got the recognition it deserves,” states Claire Smith, Chief Officer of Partnerships, Products, and Business Development at CJ Wildlife.
The Cork Feeder’s creation is a testament to
shared passion and collaborative effort. CJ Wildlife was the perfect partner for Anno to develop the product, using their knowledge, expertise and contacts to ensure a high-quality result and to bring the product to market. Reflecting on this joint accomplishment, Anno Govers remarks: “This is absolutely fantastic; we are super proud of this feeder range and the benefit it brings to small birds.” The award recognises CJ Wildlife’s ongoing
efforts to innovate wild bird care. By continuously striving to develop products that balance practicality with ecological sensitivity, CJ Wildlife continues to set a benchmark in the industry. In winning this award, CJ Wildlife reaffirms its position as a forward-thinking company dedicated to nurturing and protecting wildlife through innovative solutions. Visit https://www.
cjwildlifetrade.com to learn more.
OCTOBER 2024 DIY WEEK 31
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