EVENT PREVIEW: SOLEX 2024
ZEST’S OUTDOOR ENTERTAINING COLLECTION FEATURES AT SOLEX
Timber garden furniture and outdoor leisure specialist, Zest is unveiling its ‘at one with nature’ outdoor entertaining collection including its hugely popular outdoor kitchen on stand 538 at Solex on 9-11 July, NEC Birmingham. The range is aimed squarely at the garden leisure category buyer.
innovative on-trend products which are not only about relaxation in the outdoor space, but also creating the complete – and naturally inspired - outdoor room for entertaining, dining, and alfresco cooking.
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Outdoor lifestyle The Zest Terraza Outdoor Kitchen Range offers everything the consumer needs from a kitchen outdoors and blends beautifully into the natural environment – and has a very attractive RRP. The units can be purchased individually, or as a set comprising two double units with stainless steel counter tops, plus a display corner unit. There is also an optional side table. Zest’s Garden Pizza Oven Table has been designed with 360-degree access for fueling and cooking. The central tabletop holds the pizza oven with fold up sides for preparation and serving food.
It
also has two generous shelves for drinks and refreshments. Zest’s Garden Bar & Two Stool
20 DIY WEEK JUNE 2024
Set - a perfect party piece which is also space-saving and versatile. The main doors open to support a fold down counter, while the side panel door opens to reveal drinks cabinet shelving. The stools can be stored in the unit base when not in use. The Zest BBQ Side Table is a great accessory, ideal for preparation and serving. It has two solid shelves and a 0.91m long tabletop. Zest’s Stirling Arbour is chic and practical with ample seating for four people. It is an idea sanctuary for drinks, dining, or relaxation.
Two new pergolas
Alongside unveiling its ‘at one with nature’ outdoor entertaining
collection at Solex (stand 538), Zest is also launching two new pergolas. The Zest Ascot Pergola makes any outdoor entertaining space complete and will transform a garden seating area for relaxation and entertaining. The pergola’s sturdy 90mm x 90mm frame comes with chamfered rafters. Zest is also launching a 70mm x 70mm alternative, called the Newbury Pergola. Like the rest of Zest’s outdoor entertaining collection, the two new pergolas are handcrafted from slow-grown softwood, sourced from PEFC certified (PEFC/16-37- 1490) forests, ensuring a guilt-free, environmentally sound experience. In common with all the other products
ith its consumer focus as Zest Outdoor Living, the company has developed a collection of
in the range, the Zest pergolas come with a new support package for retailers which provides kiln-dried versions of product designed for in-store display alongside barbecues and pizza ovens. There is also imagery and video material to support stockists in engaging consumers. Zest is promoting the cooking and entertaining collection in national consumer magazines in a Spring and Summer campaign as well as in digital media to build brand awareness and sign post customers to stockists and online retailers. Head of Commercial Development, Simon Davison comments: “We’re thrilled to be returning to Solex with a curated collection of products to show our garden centre stockists, department stores, and online retailers. We’ve made a huge commitment to understanding what todays’ consumers want and designing product accordingly. The overarching theme is guilt-free ‘at one with nature’ enjoyment of the outdoor space and the whole collection is made from sustainable slow-grown softwood sourced from PEFC certified (PEFC/16-37-1490) forests. We are very confident that the ‘cook, eat, relax’ outdoor concept, presented in an environmentally sound way, really appeals to today’s garden leisure consumer.”
For further information about Zest’s outdoor leisure products, visit www.zestoutdoorliving.
co.uk or email sales@
zestoutdoorliving.co.uk
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