NHIM NEWS NHIM N


NATION GAT


AT


celebrities putting their collective weight behind National Home Improvement Month (NHIM), the campaign is gathering momentum. hom e


W BHETA The Home Yo enthusiast improvemen t


director Paul Grinsell, who launched the ideas last year,r, is delighted with the progr ess of the campaign so far adding that many BHETABHET members and leading brands are sponsors and supporters of the consumer awareness campaign.


campaign so far TA


National Home Improvement Month, which uses the tagline ‘Love Y ou Live In’, will be


ou Li


encouraging consumers to impr ove at least one area of their homes during the month of April. To with this challenge, the campaign has recr uited BBC presenter DIY


and property developer Georgina Burnet t, and


To help r,,


r,,


TIONAL HOME IMPROVEMENT MONTH ATHERS PACE WITH TV CELEB SUPPOR T


PA


ith the major independent r etail wholesaler groups, the and now


BMF, F, two popular TV ACE W


former host of DIY SOS and 60 Minute Makeover


akeover National Month challenge.


Ms Kendell commented: “I’ve spent my car eer inspiring people to cr eate homes they can be proud of and I couldn’t be happier to encourage people to make just one change to their homes in April to have a significant, positive impact.” With fourWi ith four themes being promoted – one during each of


the four


campaign week - the idea is to inspire at least one home improvement per consumer. The themes are:      


     


 


Ms Kendell added: “I know first- hand that home impr ovements can be both addictive but can also overwhelm if ther e’s too much to do. By encouraging the UK to make just one change as part of National Home Impr ovement Month,


to be of ficial ambassadors for the Home


r,, Julia Kendell, Impr ovement


they will experience the sat i s fac t i on of living in a home they enjoy that little bit mor e.”


businesses includes Stax Trade F..


usinesses includes Stax Tra Centres, Home Hardware, Decco and the BMF This massive collective r etail r each comes as the National Home Impr ovement initiative steps up to a month-long campaign for April, after its launch as a pr omotional week in 2018 when it engaged with 1 1 million consumers. Leading brand supplier companies are also sponsoring and supporting the campaign. Top names such as


The line-up of supporting Tr


Tape, T-Rex Tape, Valspar, Ronse Gorilla Glue, O’Keeffe’s, Schneider Electric, Croydex, ZEP UK, L G ale, Nilfisk, and Doulton


Tap Wa a


e campaign. Top names such Fiskars, Gardena, Flymo, McCulloch, Jonsered, Universal, Frog Tape, Duck r,, Ronseal,


Ta T- Ya Ta Va


Harris, Yale, Nilfisk, and Doult Water Filters ar e working together


ale, Nilfisk, and Doult ape, Du


to engag consume


stimulate retail


sales befor e and during the key Easter sales period.


with Tw


Online features are being backed national and


coverage in


r egional consumer media and a full suite of social media – Instagram/ Twitter/Pinterest/Facebook.


At


the heart is a dedicated website of ideas and information, blogs and ‘how to’ videos.


Marketing materials for mer chants, retailers and wholesalers include point of sale, posters, pr ess ads, PR templates and social media opportunities, which can all be downloaded for individual use.


For more information about get ting involved with BHETAT National Home Impr ovement Month, contact Paul Grinsell at BHET A on 0121 237 1130 or email pg@bheta.co.uk


TA A on 0121 237 11


e information about get- A and


N


NHIM NEWS


www.diyweek.net


08 FEBRUARY 2019 DIY WEEK 9


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