TOTALLY DIY & TOOLS
visitors attended the 2016 show, and 82% of them had purchasing influence and authority in their organizations. Some 75% of visitors said their main purpose in visiting Totally was to connect with new and alternative product suppliers. A W Tools director Fraser Walker says exhibiting at the show has enabled them to launch a number of innovative new products from their European partners: “Over the years that we have been participating
at Totally DIY & Tools we have found it to be the best platform for meeting the important contacts in our industry, and for launching award winning new products. Additionally the Ricoh Arena is both exhibitor and visitor friendly from a location and ease of access perspective.”
Market views 2017 Will consumer spending in 2017 favour the introduction of such
new products at Totally DIY & Tools? Lingering uncertainty linked to Brexit negotiations may well promote more consumer spending on products and tools for DIY. CEO of analysts Retail Economics, Richard Lim, sees reasonable prospects ahead: “We don’t expect a collapse in consumer spending, but for growth rates to moderate to c.1.5% in 2017.” BHETA
partner, analysts Verdict Retail, also sees good
potential ahead: “The online DIY & Gardening market grew by 2.6% over the last five years and is expected to grow by 2.4% over the following five,” says Anish Dosani, Senior Analyst at Verdict Retail. “However, the instore channel continues to dominate with 93% of DIY shoppers buying instore and taking home, compared to 24% of DIY shoppers buying online and having products delivered.”
TOTALLY FREE SEMINARS A full programme of free seminars will run throughout Totally DIY Totally Tools, taking place on the show floor. Seats are on a first-come-first-served basis. Tuesday 14th February 10.30-11.00am
Revolution & Evolution: Brave New Futures for Home Improvement Retailing
Steve Collinge, managing director, Insight Retail Ltd The fourth industrial revolution is already impacting on the home improvement and gardening industry and the shape of retail will shift dramatically over the next five years and opportunities to generate new business and create customer loyalty are appearing on an almost daily basis. Now’s the time for companies to decide whether they want to be left behind, or give their business a solid, sustainable future in this fast-changing world.
11.00-11.30am
Positive Disruption: Connecting Digital Sales with Local Retailers
Nick Brackenbury, chief executive officer, NearSt In today’s fast-paced world of ecommerce, it can sometimes feel impossible for a small shop to compete with the online giants. Nick Brackenbury will talk about what NearSt is doing to turn the tables and help get shoppers back into local shops. He’ll explain how they’re working with local retailers to make them faster and easier for shoppers to buy with than ordering online.
11.30am-12.00pm
Branding in the digital age: creating & maintaining a visible presence
Kate Newton, managing director, Brookes & Co Ms Newton will break down the necessary steps to defining and creating your brand, and how to promote your services, knowledge and offering in the crowded online marketplace, giving you the starting point for an action plan to improve your selling opportunities in today’s digital world.
2.00-2.30pm
Making the Most of Ironmongery Douglas Masterton, technical manager, Guild of Architectural Ironmongers Don’t let your architectural ironmongery languish in a corner: celebrate its latest technical innovations, like ‘smart locks’, and join in with the industry’s promotional campaigns like Fire Door Safety Week and National Home Security Month, to maximise potential sales.
2.30-3.00pm
What’s new from Dulux? Product & Training Update Vicki Mather, Dulux Academy manager, Akzo Nobel Hear the latest developments in paints and coatings for the retail market direct from perhaps Britain’s most famous decorative paint brands. Hear too about the Dulux Training Academy and its courses to improve understanding of paints, decorating techniques and colour theory, enabling you to give the best advice to your customers.
www.diyweek.net Wednesday 15th February
Building Sales Growth Through Your People Anna Britnor Guest, direcotr & senior learning consultant, Phoenix Training & Development It’s a challenging, uncertain economy. Margins are squeezed. Having good products or ‘doing what you’ve always done’ are no guarantee of success. In a competitive market, one of your biggest differentiators should be your people. This session offers practical and proven ideas on how to train, develop and structure your sales and customer facing teams to maximise your revenues and profits.
Controlling Margin: the Benefit of Tighter Controls Mark McArdle, group sales director, Intact Software The easiest path to growing your profits is to focus on your margins. Join Mark McArdle to hear 10 easy fixes for retaining and improving your margins - same customers, same level of physical sales, no more staff or extra overhead costs and your existing premises and capacity. Set up your business systems to work for you. Get alerts if someone tries to sell below margin: improve controls at the point of sale and more.
The Hawley Collection: giving the past a future Dr Simon Barley, Trustee, Ken Hawley Collection Trust Come along and hear how tools of the past are being used to educate and inform future generations through the Ken Hawley Collection Trust’s Hawley Collection at Kelham Island Museum in Sheffield. Find out how you can visit and get involved in our sector’s historic past and vibrant present.
Figures show 57% of visitors said they have or would be placing orders as a result of the show last year
3 FEBRUARY 2017 DIY WEEK 9
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16
