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RANGE REVIEW: DECORATING


“More than a quarter of Brits cite TV shows and films as top sources


for decorating inspiration”


COLOUR ME HAPPY


Brits looking to interiors for an emotional boost


New research published by Homebase reveals that Brits are increasingly tuning into the emotional benefits of interiors and home improvements, with one in two people stating that the physical act of decorating the home helps to increase their mood. The trend is supported by people under the age of 24, with more than half likely to turn to decorating for a mood boost.


at home, it may come as no surprise that one of the most popular sources of decorating inspiration is through TV shows and films (28 per cent), with Aberdeen polling as the city most influenced by the small and big screen in the UK (42 per cent). Interestingly though, despite being a nation of social media ‘sharers’, 64 per cent of us would choose not to share pictures of our decorating projects on social media, preferring to


W


ith almost two thirds (65 per cent) of the nation spending on average


every weekday evening


keep the project personal. The findings come as Homebase launches its new own brand paint range – Homebase Paint. Combining quality and value for money with ease of use, the new collection boasts 60 unique on-trend colours, giving customers the freedom and choice to pick the right colour palette to reflect their mood.


Feel good factors


Comparing painting to the traditional endorphin-boosting act of exercise, the survey shows Brits feel much happier burning calories decorating a room in the home than on the treadmill (54 per cent vs 48 per cent). The results show people in Plymouth get the greatest


BRITISH DECORATORS REVEAL THE IMPORTANT THINGS TO GET THE JOB DONE


Dulux Decorator Centre has revealed an insight into the lives of professional deco- rators - from what they value to achieve great results and make their work days run smoothly to how they most like to unwind. The research, carried out to support the decorating merchant’s ‘Centred On You’ campaign, polled decorators across the UK to find out what factors would make their ideal working day.


Delving into the minds of 1,000 professionals, it showed almost a quarter (23 per cent) said getting everything they need in one place is the priority to get the job done, while one in four said they found a large range of stock crucial.


Nearly half (46 per cent) of those asked singled out the importance of good quality paints, prioritising this over the price of the products (36 per cent), according to the survey. When it comes to improving their day-to-day life, decorators value life’s little luxuries, with almost half (46 per cent) struggling to fit in a break in their busy days and claiming finding the time for a simple cup of tea would make their work day better. John Henderson, managing director of Dulux Decorator Centre, commented: “We’re committed to understanding our customers in order to provide the best service possible.” For more information, visit: www.duluxdecoratorcentre.co.uk


www.diyweek.net


mood boost from decorating a room (65 per cent) while those in Coventry are the least stimulated. A third (33 per cent) of those polled were most likely to feel annoyance as there are other ways they’d prefer to spend their time.


Whilst over two thirds of the nation (70 per cent) feel the greatest mood boost comes


from spending time


outdoors, more than half (55 per cent) are happiest putting their feet up and chilling indoors watching a box set.


Interiors obsessed


When it comes to keeping up to speed on the latest home decorating and interiors trends, millennials have the greatest interest, with over three quarters (79 per cent) regularly on the lookout for inspiration to update the home. While Bristol is the city with the biggest interest in interiors and decorating in the UK (73 per cent), those living in York are the least enthusiastic, with more than half (52 per cent) only choosing to decorate when there’s a job that really needs doing.


Paint power


Despite almost two thirds (61 per cent) of Brits being unlikely to consider the psychology of colour before deciding what shade to paint a room, a large majority (85 per cent) feel the colour of a room can definitely affect a person’s overall mood. Conversely, the younger Generation Z are more likely to think about colour psychology over any other age group (57 per cent), but almost one fifth (18 per cent) don’t believe the particular colour of a room can have an altering emotional effect. London is the UK city most tuned in to thinking about the psychology of colour before making a final decorating decision (50 per cent), while those in the North East are the least concerned (29 per cent).


Top five sources of decorating inspiration


17% 18% 21% 28%


Design magazines/blogs


TV shows and films


Shops/shop windows Jason Hines, Homebase Trading


Director – Decorating, said: “We know how much our customers love their home, and painting walls is one of the easiest ways to refresh a tired space or to transform an entire room. It comes as no surprise to us that a freshly decorated room makes people feel happy, and Homebase Paint, with over 60 new colours, has been designed to inspire customers to get the look of their dreams without breaking the bank. “With a team of experts in store and the introduction of our online colour wheel providing inspiration and advice at the start of the project, customers need not feel overwhelmed when picking their colour palette. As the new range makes getting the finished look easier and more accessible for everyone, we hope to see more and more Brits donning their painting overalls in 2020 to refresh their walls.”


20 MARCH 2020 DIY WEEK 15


Family Friends


20%


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