Comment
Simplification can be the competitive advantage of
our time Christopher Morgan, global sales director at Filtrona Tapes, says simplification can provide the best competitive advantage of our time, helping us be more innovative, adaptable, and better positioned to thrive
NEWAir Flotation Dryer
• High energy efficiency • Multiple heat sources available • Superiorweb stability • Compact modular design • High temperature capability
spooner-converting.com
sales@spooner.co.uk +44 (0) 1943 609 505
G 10
ood design demands that users take precedence over aesthetics if the product is to meet their needs. Why do some products capture
our attention while others flop? What makes us engage with certain things over others? Is there an underlying pattern to how technologies hook us in? A successful design must incorporate not just what users need but must also address our minds by attending to our visceral reactions, our behavioural choices, and the stories we want the things in our lives to tell others about ourselves. Good human-centred design isn’t just about making effective tools that are straightforward to use; it’s about creating effective tools that
mesh well with our emotions, help us express our identities, and support our social lives.
WITHOUT WASTE
At Filtrona Tapes, we do the little things well to make the big things better.
Today’s packaging has to be much more than just a protective layer that looks appealing on the shelf. In an era of environmentally aware consumers maintaining sustainable and healthy lifestyles, the demands on packaging manufacturers, designers and brands have never been greater.
Customers won’t tolerate a choice between sustainability and convenience – they expect both.
That’s why brands covet packaging solutions that provide good end-of-life options without compromising convenience or performance. From nudging consumers into better consumption habits to increasing collections of recyclable packaging, legislators are looking to harness the power of regulation to affect social and environmental change.
Manufacturers for years ignored consumer complaints about hard-to-open packaging, often prioritising competing goals such as safely transporting products over further distances or preventing tampering and theft. The costs involved in overhauling packaging systems also made them reluctant to change for the benefit of
May 2023
www.convertermag.com
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