News | Industry Updates Mondelēz to launch Vegan Cadbury bar in the UK and Ireland Louise Stigant, UK managing director,


Mondelēz International, commented: “With 500,000 participants in this year’s Veganuary – double the number of participants from the year before, the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent. At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.” Ericka Durgahee, Vegan Trademark


From this month Cadbury Plant Bar, a plant-based alternative to the Cadbury Dairy Milk, will be available to buy nationwide. The new bar, which will sit alongside


the standard bar on shelves, underscores Mondelēz International’s ongoing commitment to offering consumers greater choice. Developed over two years at


Mondelez International’s Global Centre of Excellence for Chocolate Research and Development in Bournville, the bar is said to retain the creamy taste you expect from Cadbury by replacing the milk with almond paste. Almond paste provides a similar taste


and texture to milk ingredients while offering a hint of nuttiness. Available in


two flavours, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces, the bars are suitable for vegans and are registered by the Vegan Society. As part of the company’s commitment


to innovate and trial new forms of packaging, the Cadbury Plant Bar range will be wrapped in 100% plant-based packaging made from ISCC certified bio- sourced plastics from renewable sources. It follows the company’s recent


announcement that it will be investing in recycled soft plastic packaging for Cadbury Dairy Milk tablet bars sold in the UK and Ireland and is one of several sustainability initiatives to come from Snacking Made Right – the strategy from which the company delivers its sustainability and wellbeing agendas.


marketing manager, Vegan Society, said: “The Vegan Society is thrilled that anyone who misses Cadbury chocolate as a vegan can now enjoy their favourite delicious chocolate bar without the use of animal products. We know how hard Mondelez has worked to bring this bar to life and give more options to everyone. We look forward to trying them when they launch.” To support Mondelēz International’s


strategy to increase wellbeing choices across its portfolio the company has invested significantly in innovation and developing lower sugar options. In recent years, the company launched Cadbury Dairy Milk with 30% less sugar as well as ‘30% less sugar’ variants of Maynards Bassetts hero products, Wine Gums and Jelly Babies, and a ‘40% less sugar’ line extension on BelVita.


VP of sales & business development for ITL celebrates 20-year milestone


Thorsten Labusch, based in ITL’s German office in Pinneberg, marks 20 years with the company this month. Mr Labusch has worked his way up


through the ranks as Innovative Technology (ITL) has expanded globally, holding various positions along the way. He is currently VP of sales and business development specifically for the retail and kiosk side of the business. Commenting on his long-standing


achievement, Mr Labusch said: “I joined Innovative Technology’s German branch, formally Automated Transaction GmbH, back in 2001. In 2016, I was promoted to the position I


hold now – VP of sales & business development, heading up the retail and


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Kiosk sales. This is an exciting and ever- changing market, and I relish the challenge of ensuring our offerings meet with retailers’ requirements. I love being part of the ITL family and know there are lots of exciting times yet to come.” Marcus Tiedt, sales & marketing director,


also based at ITL’s Germany office commented, “Appointing Thorsten was one of the best decisions I made, he is a key part of our success, and I would like to congratulate him on this long-standing commitment to the business. He is a dedicated, hard-working, and strategic part of the team and does a fantastic job looking after all our retail and kiosk customers. He is a great manager, and our retail sales team think very highly of him.”


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