Hot Beverages
drink is now also served with dark-roasted Arabica beans, which produce an elegant flavour with fruity notes. The version of the drink without condensed milk, contains nothing but coffee, ice and a little sugar and is also usually drunk ice-cold as a way to cool off in the hot weather. Condensed milk is used in many Vietnamese coffee specialities because its sweetness helps to balance out the bitterness of the coffee and because it can be stored unrefrigerated for long periods of time. Condensed milk is also found in “egg coffee”, where it is mixed with egg yolk and sugar to make a foam that is poured directly on top of the coffee.
A quAlity offensive with A globAl impAct
These traditional methods of preparation and unique creations are still the main hallmarks of Vietnamese coffee culture. However, the country’s coffee scene has also adapted under the influence of foreign tastes and global trends; the metropolis of Ho Chi Minh City in particular is home to an abundance of modern cafés and coffee shops with stylish interiors and a cool, relaxed vibe. At these locations, a new generation of Vietnamese coffee enthusiasts expects coffee produced to the very highest standards of quality from bean to cup. In response, coffee producers have begun to place greater emphasis on Arabica varieties such as Bourbon, Typica and Moka, which have a much more dynamic flavour profile than the robust Catimor plants that previously dominated the few Arabica plantations in Vietnam.
compAct fully AutomAtic mAchines dominAte the mArket
Global machine manufacturers such as WMF Professional Coffee Machines also have a key role to play in the changes taking place on the Vietnamese coffee market. While small cafés and mobile street sellers continue to focus on the traditional filter method or compact portafilter machines, the country’s countless convenience stores primarily use fully automatic machines. The compact WMF 1100 S is a popular model with two grinders and a simple milk system meeting the needs of most Vietnamese customers. Larger fully automatic machines are found almost exclusively in hotels.
sustAinAble success for the future
Vietnam’s coffee specialities are increasingly gaining international attention and becoming firm favourites of coffee enthusiasts all over the world. Vietnamese beans, too, are now held in high esteem; the newly cultivated Arabica varieties are proving popular, and westerners are slowly starting to appreciate the intense flavour profile of Robusta coffee. In terms of numbers, Vietnam established itself as a major player long ago: In spite of shipping container shortages and high freight costs, which are bringing import figures down, the country has managed to maintain its position as the world’s second-largest coffee producer. By focusing primarily on Robusta plants, growers enjoy consistently high yields even if the climate is less than favourable. And with a steady flow of customers waiting to purchase their goods – especially in Germany and the USA – there is nothing standing in the way of sustainable growth and a successful future for the Vietnamese coffee industry.
A non-dairy upward curve
Where coffee machines are concerned, there are a couple of emerging trends that are gaining traction in the marketplace according to EVOCA. Increasingly, consumers are turning away from cow’s milk in
favour of a plant-based alternative and at the same time, it’s said that ‘the hottest thing in hot beverages at the moment are… cold beverages’. Plant-based milks are more popular than they’ve ever been
and there’s no end in sight to the upward curve. Worldwide sales are projected to exceed £25 billion by 2024. One of the main drivers underpinning this surge in popularity is concern for the environment. Apparently, a single cup of coffee using cow’s milk has roughly double the CO2 of a cup made with a dairy- free alternative. Many coffee shops are offering a selection of non-dairy ‘milk’
these days. Sales of oat milk in particular have soared in recent years and soya, almond, coconut, cashew and rice alternatives are also out there. Evoca Group has a coffee machine that accommodates the
requirements of this growing band of non-dairy consumers, so they won’t have to leave the premises to get their coffee fix. Kalea Plus is said to merge cutting-edge technology with
Evoca’s heritage in Italian coffee culture, delivering authentic drinks at the push of a button. So, how does that help those customers who’d rather not drink
cow’s milk? Well, in the milk container of the Kalea Plus you can provide cow’s milk as ‘standard’ – but because this machine has a separate steam wand, it can be used to steam any kind of milk that customers want. The same can be said for La Radiosa, the professional coffee
machine by Gaggia Milano. Radiosa has the benefit of Gaggia’s Evomilk technology, which not only allows users to set up various doses, temperatures and densities of hot milk but also delivers perfectly foamed cold milk to deliver the perfect frappé.
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