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New, free Visitor Ready scheme opens to garden centres


The Visitor Ready scheme, supported by the AA and VisitEngland, aims to bring compliance accreditation to the wider hospitality and leisure industry.


T


he AA, the UK’s leading hospitality assessment scheme provider, alongside


VisitEngland, the national tourism agency, has announced plans to futureproof the hospitality and leisure industry with a modernisation plan that introduces a new and free Visitor Ready scheme. The Visitor Ready scheme enables businesses in the UK hospitality, leisure, and tourism sectors to seamlessly showcase their commitment to operating safely within current industry standards and legislation. It has been created


to make compliance accessible for all. The baseline accreditation helps business to know the key safety and cleanliness requirements that today’s visitor expects. Businesses can check eligibility at VisitorReady.com, upload evidence, confirm key requirements and finish the application in just 20 minutes. Approved businesses benefit from


a secure wallet for key documents, automatic reminders when documents need to be renewed, and a digital badge for their marketing channels. Earning the Visitor Ready badge represents a commitment to compliance with core standards,


2 | www.gardencentreupdate.com GCU Spring 2024


to assure customers they have the necessary checks in place. It means consumers can now visit with confidence. “As leaders in accreditation, inclusivity is key for us,” said Simon Numphud FIH, Managing Director at AA Media. “The Visitor Ready scheme represents a shift in how we approach accreditation. It’s free to industry and extends the scheme’s reach across the UK’s hospitality, leisure, and tourism sectors. This, together with an increased flexibility in the quality assessment schemes, is just the start of our pledge to modernise the way we work”.


Get the accreditation that assures visitors of your commitment to compliance. Sign up at www.visitorready.com.


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