houseplants
Dobbies is also one of the pioneers of the houseplant trend and is constantly refreshing and adapting its range to appeal to the fastest growing group of garden consumers in the country as Claire Bishop, Houseplant Buyer explains: “The millennial houseplant obsession shows no sign of slowing and Dobbies wants to be at the forefront to fulfil their indoor gardening obsession. “Foliage is set to be big. One of the most popular selling houseplants are Calatheas, due to their many different textures and colours. With over 100 different cultivars, their bright, bold leaf markets and many shapes and sizes mean they cater for every houseplant enthusiast. Smaller specimens are excellent picks for tabletop displays or windowsills; whilst larger varieties make fantastic statement floor plants or on plant stands. “Cactus and succulents are still bestsellers,
but we are finding that collectors are looking for more special and unusual varieties to add to their collections, so we have been diversifying our range in-store. Our most popular varieties include Haworthia, Aloe and Echeveria, which are easy to love and care for and perfect for well-lit interiors and windowsills. “A big trend emerging is hydroponics.
Growing plants in just water and nutrients have seen an increase in recent years as planters don’t take up as much space and can be grown in any shape to suit. Ideal for the amateur garden, hydroponic plants are
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straightforward to care for and have now been made contemporary, thanks to LED lighting, ideal to brighten up a desk or any dark corner. Most plants can be grown in water as long as the base leaf is kept above the water line – Clusia are great, as are Monstera and Spathyphyllum with their lush green foliage, making them ideal of those wanting to create a contemporary urban jungle.”
With sustainability in the forefront of the public’s minds, Dobbies has also recently introduced its fully sustainable EasyCare range, grown in recycled coir, and great for those with
busy, hectic lifestyles as they can last up to 45 days without watering.
As more and more recognise the health benefits of having houseplants in the home, Dobbies new Air So Pure collection is scientifically proven to detoxify the air in living spaces and improve our wellbeing by reducing stress, enabling relaxation, as well as help improve mood and sleep quality. So, what next for houseplants? New varieties? New ways of growing? How will technology shape consumer engagement? Only time will tell……and we can’t wait to see what comes next.
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