Association Comment: GIMA
Pots for profit – the latest pots, planters & containers from GIMA members
Pots, planters and containers are a popular category within garden retail. Not only do they offer functional uses, but they are also helping to drive up the average basket spend when co- located with plants, and during key giſting periods thanks to the thoughtful, trend-led designs which so many suppliers have adopted. With the peak sales period in full force we take a look at the latest pots, planters and container offering from GIMA members. New kid on the block, Lechuza, is
offering contemporary self- watering planters which are driven by interior and exterior trends and backed by a rich heritage thanks to the brand’s connections to the historic Playmobil company. These ‘built-to-last’ planters have been carefully curated to offer planting solutions for every room in the house as well as the garden, whilst Lechuza has invested heavily into communicating the benefits of its self-watering innovation to enable consumers to make more confident purchases. A special plant substrate – Lechuza Pon – is also available. Designed to replace potting compost, this Pon, alongside the self-watering system, is helping plant parents to thrive and is increasing repeat custom amongst those retailers that have maximised displays of the Lechuza offering. Another self-watering planter comes in the shape of Primeur’s multi-award-winning Tierra Verde planters. With the built-in reservoir Tierra Verde takes the guesswork out of watering, whilst also appealing to consumers thanks to its strong sustainable credentials; each planter is made from recycled rubber tyres which would otherwise be headed to landfill.
Lightweight, UV and weather resistant, as well as mould resistant, these planters will suit the needs of a demanding consumer, whilst also helping retailers to reduce waste as breakages in transit or cold weather are a thing of the past. New sizes, shapes and colours have been added for the 2021 season including new trough designs. Recycled material is also a big selling point of Capi Europe’s latest ‘Made in Holland’ collection. The production of these planters takes place in a completely CO2 neutral environment within the factory in Tilburg, the Netherlands, whilst the material used is completely recycled. The team have also ensured that this new collection fits perfectly into the popular inside/outside trend with consumers able to mix and match sizes and colours for a truly personal and trendy look in both the home and garden. Well-known for its
environmentally friendly material usage, Elho has recently launched the new ‘fuente’ range of flowerpots, which the brand says will have broad appeal, providing multiple opportunities for retailers. Available in a choice of three colours, patterns and sizes, along with the option to be used both indoors and outdoors, these planters are ideal for classic, modern and industrial décor schemes. Stores are also supported with pallet displays available via Elho representatives. Indoor planters have proven
popular for Burgon & Ball as Managing Director, Rainer Schubert explains: “Our collection of indoor pots has been a top-seller since its launch and is regularly refreshed with new designs. Our new
launches for 2021 reflect the current passion for mini plants, especially among millennial customers. The tiny Florence design is perfect to display mini plants such as succulents, while the dainty Bombini hanging pot trio translates the trend to hanging planters. “Still with tiny plants, the Dotty Mini Vase Trio picks up the latest look in floristry; the vogue for presenting flower arrangements in groups of small vases. In contrast, large statement houseplants are very much in demand too, and the new striking ridged Oslo glazed pot is ideal for showing them off.” Experts in all things pots, Woodlodge has extended its 2021 offering to include the all-new Honey & Wild range. Talking about this new range MD, Michael Wooldridge said: “The most popular outdoor design trend is decorating your garden with the same care of your interior rooms and is a great way to make outdoors feel like an extension of your living space. Woodlodge’s Honey & Wild range is an inspirational portfolio, designed to refresh exterior living. Featuring stylish wall pot planters, as well as a wider portfolio of garden décor, Honey & Wild will give retailers a strong foundation to bring indoor and outdoor spaces together, whatever the season.” Pots and planters also play a huge
role in grow-your-own. One brand which knows this better than most is Zest 4 Leisure. A spokesperson for
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the company said: “Lockdown introduced a new wave of gardening enthusiasts to the industry and, during 2020, Grow- Your-Own was extremely popular and continues to be so in 2021. Focusing on wellbeing, more consumers are going out into the garden and enjoying their outdoor haven and the pleasure that it can bring. Zest 4 Leisure’s extensive range of responsibly sourced timber Grow Your Own products are ideal for gardens, patios and allotments of all shapes and sizes. The Stepped Herb Planter, Vertical Herb Stand and Ladder planter are ideal space saving products allowing herbs or flowers to be grown off the ground. Using the highly branded POS visual merchandising supplied with Zest products showcases the benefits for the end consumer and will encourage sales.”
Greenkey Garden has also seen sales increase, especially when it comes to raised beds. Alex Mangan, General Manager at Greenkey said: “Raised beds are amazing in any gardening environment, lending themselves to urban gardening perfectly. Our latest offering, made from galvanised steel, has proven popular thanks to its easy assembly with corner plates providing extra rigidity, and no risk of fungal diseases or woodworm.”
• For further information about GIMA, please call (01959) 564947 or email
info@gima.org.uk
GCU May 2021
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