decorative products
A sustainable mindset
Garden Centre Update looks into the range of decorative products likely to be popular for 2020, with environmentally-conscious products chiming the right note
the agenda. T
With this in mind, Primeur is helping retailers to slash the cost of wastage with a new generation of ‘virtually indestructible’ garden ranges that can endure punishing levels of wear and tear without suffering damage. Unlike traditional materials commonly sold for garden use, Primuer’s Eco Garden range of
his year, GLEE saw a huge wave of decorative garden-based products, placing sustainability at the heart of
recycled rubber innovations will not crack, fade, stain or rot. The material that has transformed this concept into reality is recycled rubber, an ingredient that also offers retailers a unique selling point when it comes to sustainability. With the Eco Garden range made from recycled rubber tyres, the line-up is appealing to the UK’s growing band of environmentally conscious consumers. At the heart of Primeur’s collection are Tierra
Verde Recycled Rubber Planters, and winner of the Sword of Excellence and Decorative Garden Pots and Planters Category Winner at the 2019 GIMA Awards. Engineered for all seasons, these unbreakable planters not only divert materials from landfill and give them a new lease of life, but their robustness eliminates the risk of damage in transit and in store.
Landscaping
In terms of landscaping, decorative aggregates and landscaping supplier Deco-Pak’s, director, Craig Hall has also witnessed similar demand for products in grey tones. Hall says: “In line with wellness trends and demand for natural shades, consumers want neutral accents in
GCU December/January 2020
their gardens. We have seen a rise in grey and pale-coloured decorative aggregates and paving in 2019, and we perceive that this will to continue into 2020. “We have seen growth in our pot-topping
decorative aggregates. These easy-to-carry handy packs create instant impact on top of planters, containers and decorative pots. With shrinking gardens and a growing rental market, container gardening is growing, as are sales of decorative accessories which can improve the kerb appeal of any house with minimal effort or creativity.” Deco-Pak says sales of its water features – a
popular feature of contemporary landscapes – have soared by 150 per cent year-on-year, as consumers crave “dramatic visual impact and a sensory calming effect”. The company has witnessed the rise of eco-savvy shoppers who demand sustainable landscaping materials, with social media driving demand for unique products. Hall sums-up: “Creating Instagram-able statements and centrepieces to publish online is the new social currency consumers are aspiring to. From front of house kerb appeal to dramatic landscapes, consumers are proud to show off their gardens online.”
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