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Rochester Electronics: The Semiconductor Lifecycle SolutionTM


This year Rochester Electronics celebrates 40 years of being in the industry and as we reach this milestone it is good to reflect on how far we have come.


I


n the last four decades Rochester Electronics has provided a continuous source of critical semiconductors, in partnership with over 70 leading semiconductor manufacturers. Founded in 1981 by Mr Curt Gerrish, Rochester Electronics is headquartered in Massachusetts, USA, with facilities in every major market around the globe including the UK, Germany, China, Japan, France, and Singapore. Informed by decades of expertise and industry know-how, the Rochester Semiconductor Lifecycle Solution™ offers the world’s largest range of semiconductors with over 15 billion finished devices in stock. This is combined with extensive manufacturing capabilities from the world’s largest die bank at over 12 billion. As the company continues to evolve, its growing product and service portfolio provides an authorised source for customers around the world, either directly, in partnership with Rochester Electronics’ authorised distribution network, or through leading edge e-commerce platforms.


Stephen Morris, GM EMEA, Rochester Electronics


In addition to these outstanding supply capabilities, Rochester


Electronics is committed to the highest levels of quality. Semiconductors are the core of electronic systems used in high reliability markets, such as industrial, transportation, military, medical, energy, civil aviation, automotive and telecommunications and counterfeit or substandard products introduce a significant risk to the health, safety, and security of people around the world. To help combat this, in 2006 Rochester Electronics launched a


comprehensive anti-counterfeit awareness campaign with its OCM partners to expose counterfeit and substandard products in the supply chain. Rochester Electronics hosted a symposium with its OCM partners to raise awareness of this critical risk, and it was attended by representatives from the company’s customer base, industry experts, and government officials. A short time later, Rochester Electronics initiated the formation of the Semiconductor Industry Association’s (SIA) Anti-Counterfeiting Task Force (ACTF) and is an active participant. Through this, the company promotes best procurement practices, combating counterfeit and substandard products by working collaboratively with Customers and Border Protection, DOJ and other legal entities.


Not only is Rochester Electronics an original stock distributor, but the company also manufactures semiconductor devices. “We are licensed to manufacture devices no longer produced by the original component manufacturer,” explained Stephen Morris, General Manager EMEA. “We can also replicate select devices avoiding redesign with form, fit and functional replacement without the need to modify software or hardware.” With a consistent supply of stock, Rochester Electronics’ customers can quickly identify and obtain products risk free, something which is essential during component shortages or long lead times. Also, with over 10 billion of its in-stock devices classed as EOL by the original component manufacturer, Rochester Electronics provides a continuous supply for customer applications where the product lifecycle extends beyond the active availability of a device. For example, Rochester Electronics manufacture Intel 186/188/486DX4/196 processor ranges; Analog Devices DSP & TigerSHARC DSPs; Texas Instruments DSPs TMS320C30/31/32/40/50; IBM’s PowerPC PPC750 CPU’s and many others. “We concentrate on maintaining availability of the key heartbeat components at the centre of our customers’ designs. Hardware and software performance are guaranteed to be identical and therefore costly redesign and requalification can be avoided.”


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Over the last four decades, Rochester Electronics has expanded its operations globally, and opened its newest sales office in Chengdu, China, last year. Continuing with its efforts to strengthen its presence in the EMEA region, Rochester Electronics has recently expanded their sales team to support its customers in Europe. Through this development, Rochester Electronics will continue to offer the high-quality business solutions its customers have come to expect. In addition to opening new offices, Rochester has significantly improved their online presence. Since the unveiling of Rochester’s English (rocelec.com) website in 2017, they have successfully launched regional websites in Spanish, French, Italian, German, Korean, Chinese, and Japanese. And they recently announced the launch of their websites in Polish and Hebrew. In line with this sustained growth and commitment to excellent customer service, Rochester Electronics continue to develop its product and service portfolio. Recently, the company partnered with Integrated Silicon Solution Inc. (ISSI), broadening the company’s global offering in SRAM, DRAM, and NOR Flash Memory. They also enhanced their partnership with Ampleon by taking over the 1st Generation GaN portfolio and re-engaged with American manufacturer of high-performance programmable logic devices – Lattice Semiconductor in the last year.


Although the trade show calendar has been disrupted significantly last


year, Rochester Electronics exhibited at the Virtual Electronica and NXP Connects 2020. This year, COVID permitting, the company will be exhibiting at the Evertiq expo in Warsaw and will be at the Electronic Component Show and DSEI in the UK later this year. If you would like to find out how you can benefit from the world’s largest continuous source of semiconductors, head to the website or get in touch using the contact details below.


Tel: +44 (0)1480 408400 Email: emeasales@rocelec.com Web: www.rocelec.com


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