Footwear-APR-MAY21-P32-34 Retailer of the Month_Footwear_Jan10_p30 21/05/2021 10:02 Page 32


Q&A


Cheryl Taylor, Editor, talks to Lisa Preston of ShoeMed, Stratford on Avon and Canterbury. Q&A:


Name: Lisa Preston Shop(s): ShoeMed


Brands: Joya, Fidelio, Finn Comfort, DB Shoes, Waldlaufer, Legero, MBT


Hometown: Rochester, Kent


Family: Rob (Partner), Boris (Parson Russell, 6 year old and definitely ‘shop dog’)


How did you get into footwear? Tell us about your background and your current business? When I was 25 and living Australia, I was introduced to the wonderful world of comfort and specialist footwear, and I have enjoyed (so far) a 25 year career in this. Living in Australia, I was fortunate enough to be trained in the field of Pedorthics in the Australian certification system. I came back to live in the UK in 2011 and decided to open a shop specialising in this area retail footwear, offering a service for people with problematic, painful, and hard to fit feet.


Where are your premises located and how many people do you employ? Do you have a high turnover of staff? Tell us about your shop(s), the local area, your customers and their requirements?


32 • FOOTWEAR TODAY


• APRIL/MAY 2021


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