NEWS Shoe retailer puts best foot forward with store makeover
Clinkard Store manager Gina Ditchburn, managing director Charles Clinkard and assistant manager Mary Lockwood outside Charles Clinkard's Middlesbrough store
NATIONAL shoe retailer Charles Clinkard has polished up its first ever store, by investing £150,000 in a makeover of its Middlesbrough branch. The Corporation Road site was the first Charles
Clinkard store to be opened in 1924 and it even narrowly missed a WW2 bomb blast by just a few yards. The investment in the store has seen all the
existing departments moved downstairs and the addition of a new ‘clearance’ floor upstairs. Managing director Charles Clinkard said: “This
store will always hold a special place in our hearts, as it was the first to be opened by my grandparents Charles and Eveline more than 90 years ago.
“Our staff and customers have helped us create
so many happy memories here and we’re hoping this new look store will allow us to create many more for years to come.” The store makeover coincides with the
company’s partnership with a local autism charity which has provided specialist training to Clinkard staff and helped the company create a personalised service for families affected by autism. “We’ve been working with Daisy Chain to
develop an autism-friendly environment in all of our stores – including Middlesbrough. “We want to create the best possible in-store
experience for our customers, which is why we’re investing not only in how they look, but also how
CAPRICE enters the Chinese market via Internet giant Alibaba
The German shoe manufacturer CAPRICE now also offers its shoes in China. After months of successful testing "Tmall" has launched CAPRICE as a new footwear brand on their site. As a part of the Alibaba Group “Tmall” is one of the biggest e-commerce websites worldwide for name brand products. CAPRICE CEO Jürgen Cölsch visited the headquarters of the Internet giant in Hangzhou for the official launch. "There are over 800 million internet users in China. With the fashion platform from Alibaba, we have found the best way to make our products available to the Chinese nationwide“ explained Jürgen Cölsch. During first live comments, Chinese customers praised the fit and leather quality of the selected CAPRICE models.
our customers feel.” Parents can now book appointments in advance
for quieter times and staff can turn off in-store screens, dim the lights and offer sensory packs. The retailer has also developed a dedicated autism awareness landing page on its website -
https://www.charlesclinkard.co.uk/autism- awareness-i394 - which includes a video of the fitting process, which children can watch before their appointment. Since it started, the company has gone from
strength-to-strength and is now a nationwide success with more than 30 stores across the UK.
For store details and opening times, visit
https://www.charlesclinkard.co.uk/map/middlesbrough
Two managers from Tmall welcomed CAPRICE CEO Jürgen Cölsch and Rui Sun, the representative of the German footwear brand for China at the Alibaba headquarters in Hangzhou. 6 • FOOTWEAR TODAY • JUNE/JULY 2018
www.footweartoday.co.uk
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