FEATURE Food & beverage


Eoin Laffan,


enterprise


software sales executive, Rockwell Automation


ALIGN TRADITION AND INNOVATION ALIGN TRADITION AND INNOVATION


  


I


n the heart of Glenamaddy, County Galway, Ireland, West-Bake has been delighting customers across the UK and Ireland with its   bakery, the company has built a strong  But as demand grew and operations expanded, West-Bake recognised the need to modernise its systems and  Traditionally reliant on paper-based


processes, as the business grew, its teams had to work hard to track costs, maintain compliance, and ensure   created challenges and limited visibility,    To meet these challenges and lay a foundation for sustainable growth, West-Bake turned to the Rockwell  


   for an enterprise resource planning (ERP) system, a comprehensive factory walkthrough with Rockwell Automation revealed that additional capabilities including manufacturing execution   This tailored approach not only met


West-Bake’s immediate needs but also created a scalable platform for future 


16 November/December 2025 | 


 tighter control over its supply chain, minimise  This modernisation is beginning to achieve early cost savings, already uncovering a notable amount of excess stock previously hidden in manual reporting systems and freeing up  


 One of the most critical aspects of digital   whom were initially cautious about moving 


 rollout, spanning enterprise resource planning    groundwork laid during this period created the   From the second year onward, real-time data tracking will allow West-Bake to optimise production, reduce waste, and make informed  system also enables the company to respond    Before implementation, the company was


   Bake will have the insights needed to potentially double its output and meet its ambitious goal of 


 For West-Bake, the adoption of Rockwell   It represents a cultural shift where decisions   and a workforce engaged in continuous improvement, the company is well-positioned  


The move will also enhance West-Bake’s


To address these concerns, the company implemented the ‘train-the-trainer’ approach   empowering those least familiar with digital   This strategy turned initial apprehension into engagement, ensuring the digitalisation project    new recipes, and additional manufacturing 


Digital transformation projects are often long-term commitments, and West-Bake’s


reputation among prospective employees and partners, demonstrating that this rural Irish bakery is operating at world-class  innovation, West-Bake is proving that even the most established, successful businesses can  Watch the full case study video to see


how West-Bake and Rockwell Automation are working together to drive operational excellence and digital transformation in food manufacturing: https://www. rockwellautomation.com/en-gb/company/ news/case-studies/west-bake-rises-to-new- 


 


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