COMMENT June 2022 Automation Smarter solutions for industrial efficiency
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Automation Alice in Digiland
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s it me, or is there less and less privacy afforded to us by the world we live in?
As we enter the digital era – with great gusto, may I add (or perhaps that should be “without any concerns”) – everything and everyone tries to find out all there is about each one of us. It started with PCs, then the Internet, then mobile phones, now cars, apps and wearables, with many more devices and services going digital, each grabbing our individual data for whatever purposes they’ve been created. It’s almost impossible to remove oneself from any one of these, getting deeper and deeper into a digital world created around us, by us. In many cases it’s borderline stalking, like, for example, when clicking on something you thought interesting online, only to find the company that sells it bombarding you with we- saw-this-caught-your-eye emails. Creepy! Oh, yes: and what happened to age-appropriate addressing individuals, rather than this forced over-familiarity through first-name calling?!
So, then, why? Do we really need such deep- delving, intrusive ways of knowing all there is to know about each one of us, every time we buy something or indeed use the Internet, the car, a WhatsUp message, a wearable – and soon to add to that our fridges? What happened to anonymity and privacy?
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I recently read about the cybersecurity evangelist, Carey Parker, who has opened a discussion about how much companies like Google, Amazon, Facebook, YouTube (to name just a few) know about us, and how much we should share. He says: “For me, it’s about limiting as best I could how much information Google knows about me, removing as much as I can for things they already know about me, and then wanting to support companies that put [the individual’s] privacy first.”
Parker is embarking on a long and complex journey, by suggesting search engines that do not track our moves online, by removing his “user- print” from apps and email services, and a lot more. The question is, however, shouldn’t we all be concerned about this so-called “surveillance capitalism” and demand that our privacy be just that – private?
It’s worth being a tad more cautious and protective about our own data. As Parker says: “If the product is free, then you are probably the product.”
Do you fancy yourself a product? Svetlana Josifovska, Editor
Editor Svetlana Josifovska Tel: 01732 883392
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