FEATURE Coding, Marking & Labelling
Protecting car parts from counterfeits T
MD Friction has incorporated a new tamper-evident label from security printing specialist Eltronis onto its Textar brand parts, to better protect its customers from a rise in counterfeit goods. The PROriginal safety seal was designed together with Eltronis from its enSeal range following discussions with TMD which had identifi ed tamper evidence and authentication of Textar brake parts as being key to its brand protection programme. The label is clearly visible (see image, above right), and instantly signals that the contents are protected. Eltronis used its experience of materials gained in protecting pharmaceutical goods to ensure that the labels would adhere fi rmly to the packaging.
The label is placed over the top and side of the box and must be broken to access the part. An easy-to-tear strip device helps users open the box, and provides eff ective tamper evidence. At the same time, the removal of the strip reveals a unique security code that enables instant verifi cation of the Textar part. Consumers are presented with both QR
Tamper-evident label from Eltronics fitted on TMD Friction’s products
and 12-digit alphanumeric codes uniquely linked to the product. Scanning the QR code using the Textar app or entering the 12-digit code into a dedicated website provides instant confi rmation as to whether the part is genuine, and details the steps to take if it is identifi ed as being fake or if the code has already been used. “Counterfeits are becoming an ever-
greater threat in the brake industry. They often contain prohibited materials such as asbestos or do not off er the same performance or comfort as original brake pads,” said Marco Loth, Vice President at TMD Friction. “Poor brake performance
can quickly lead to road traffi c accidents and we therefore advise users to only fi t brake pads by a trusted garage and to rely on brand quality, as this is the only way to have one-hundred percent confi dence that the brakes will work when it really matters.”
The PROriginal safety seal is launched under the slogan ‘Safety Starts with the Packaging’. TMD Friction also plans to extend the range of brands protected with enSeal and will add the PROriginal safety seal to cover all their major brands including Nisshinbo. “We are increasingly seeing brands
across many diff erent sectors look at labels as a means to validate and protect their goods. Eff ective protection and authentication build confi dence in a brand and enable it to stand out from the competition,” said Pete Smallwood, Business Development Manager for Eltronis. “It is great to see TMD works so hard to protect its customers and take a clear stand against product piracy, and we are delighted to deliver this practical and impactful solution.”
Label-printing company reduces costs and downtime with Optidrive VFD
R
educed downtime and increased motor control have helped a
commercial printing company improve the effi ciency of its die-cutting machine thanks to Invertek Drive’s Optidrive E3 variable frequency drive (VFD).
MCC Labels (Kuala Lumpur) SDN BHD uses Iwasaki die-cutting machines for cutting printed labels used on a range of products by its customers – from drink bottles to packaged food products. An existing non-Invertek VFD used in the machine was proving unreliable, causing costly downtime and maintenance. The company turned for a solution to Shen Shiang Electrical, a customer of Invertek Drives Far East.
“The existing variable frequency drive
was large, taking up space within the machine, and with diffi cult to control or change parameter settings. This was causing problems for the MCC maintenance team when it came to resolving issues quickly or changing the
14 December/January 2021 | Automation
machine’s control settings,” said Tony Gan of Shen Shiang Electrical. The Optidrive E3 IP20 with three-phase input/output was chosen to replace the existing VFD because of its compact size, easy setup, installation and ongoing control of the die-cutting machine. The existing VFD was replaced with the Optidrive E3 11kW 15HP, three-phase, 380V-480V.
“The ability to set parameters that suited the customer’s application, especially in discovering digital or analogue inputs, was another key benefi t of the drive,” said Gan. The Optidrive E3 includes 14 default parameter settings that make it suitable for easy installation into most applications. It also has a total of 50 parameters for bespoke settings. It can be switched between industrial, pump and fan modes depending on the application. The drive can be commissioned rapidly using the Optistick Smart Bluetooth and NFC software on smartphones and PCs.
automationmagazine.co.uk
1020 Optidrive E3 being used on a die-cutting device
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