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LABEL & ARTWORK MANAGEMENT DEALING WITH THE DISRUPTORS


Bob Tilling, VP Global Sales, Kallik, identifies four trends set to disrupt manufacturers in highly regulated industries in 2023: the industrial metaverse, the need to tighten cybersecurity


measures, the rise of eco-anxiety as the 2025 sustainable packing deadline looms, and data centricity


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usinesses and manufacturers in highly regulated markets in particular pharmaceutical, food and beverage, cosmetics and consumer packaged goods (CPG), have experienced huge change in recent years, mainly in the technologies they use, the regulations they face, and the changing demands from their customers. In 2023 these macro level changes are going to have a serious impact on regulated industries – with technology-driven change exploiting four key areas:


1. The industrial metaverse will blur digital and physical like never before


The global metaverse market is set to grow at an annual compound rate of 39.8% between 2022-2030. As part of the wider metaverse umbrella, the industrial metaverse combines a mix of immersive technologies including physical-digital fusion and human augmentation to create digital representations of a physical environment. Early adopters are already seeing benefits in terms of streamlining logistics and processes, achieving tangible return on investment (ROI), and delivering high-quality products across multiple industrial applications.


Many companies are still trying to envision the future of the industrial metaverse, but its potential to transform design, manufacturing, and interactions across global ecosystems is gaining interest. We have already seen the introduction of digital twins during Industry 4.0, a virtual model designed to accurately represent a physical object. When supported by other innovative technologies such as artificial intelligence (AI), Internet of Things


52 APRIL 2023 | PROCESS & CONTROL


(IoT) and 3D rendering, the true powers of digital twins can be felt and the road to the full impact of the industrial metaverse becomes nearer.


We can also expect 3D rendering,the process of using a computer to generate a 2D image from a digital three-dimensional scene, rapidly increase in 2023. At Kallik, 3D rendering for artwork and labelling has already been a core focus – it can help generate labels or artwork to put on the product and produce a 360-degree view of what it will look like before it goes to market.


2. Get to grips with cybersecurity – put data at the heart of operations


Sophisticated hackers are increasingly


finding ways through business security defences, so cybersecurity will become a clear focus in 2023. In the UK, nearly two-fifths of businesses experienced a cyberattack in the year leading up to July 2022. The healthcare sector received 20% of the UK’s cyberattacks in 2021, as its vast amount of personal data combined with a reliance on outdated, legacy technology has made it a sought-after target. Unfortunately, medical devices have become an easy entry point for attackers. Medical device manufacturers are on the front line and must integrate an effective cybersecurity plan throughout the entire product development lifecycle, from pre-market and post-market phases, to device disposal.


Prevention all comes down to data management – companies stand a much higher chance of warning off unwelcomed attackers by putting data at the core of


operations. This applies right down to access control for critical recipes and formulas in the manufacturing supply chain – and that includes the label and artwork management (LAM) solution, where security is of upmost importance. LAM solutions are accessed by multiple parties across the manufacturing and distribution process, so product owners need to hold one single source of truth and be able to be sure there is no unwanted data sharing. They must ensure that users of the platform are only able to see information relevant to them, and also that out-of-date files are prohibited to reduce risk. Users must only be able to view and edit one version of a label that will need rigorous approvals thereafter. This will provide the necessary reassurance that a consistent audit trail has been followed and minimises the likelihood of data leakage, so businesses can be confident that attackers are unable to edit or share data without access or permission. 3. The rise of “Eco-anxiety” – sustainable packaging remains at the front of consumer minds


Environmental, social and governance (ESG) is not new, but it requires urgent action as pressure mounts daily from investors and an eco-conscious society. In 2023, this focus isn’t going to die down. In a recent report by Kantar, 97% of consumers globally reported that they are prepared to take action and live a more sustainable life, with another 79% keen to purchase more sustainable products. Most recently, microplastics have found themselves under the microscope. The growing issue has sparked major interest –


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