FEAT
ATURETURE
DISTRIBUTION THE FUT URE WITH MOUSER Editor Christian Lynn speaks with Graham Maggs, Director of Marketing EMEA, Mouser
Q
uestion 1: Despite the drop in worldwide revenue for
sem iconductors, it seem s as though Mouser had a strong 2019. What helped the distributor challenge the trajectory of the m arketplace, to come out successful?
Graham Maggs: Mouser, as an online distributor, differentiates itself to be more than just a shipping service. We focus strongly on the design and development communities in order to empower their innovation. For us to support our customers to innovate, we ensure t
customers to innovate, we ensure t hey have access to the latest products and, in particular, the latest semiconductors. We work closely with our key component suppliers in the lead-up to their new product releases ensuring we have all the product data, supporting documentation, and stock ready to go as soon as t product launches. As a result, from the moment the manufacturer releases a new product our customers can order it and have it in t heir hands (or even in their devices) within days. Innovation and new product introductions continue to be the lifeblood of our business, which is why we now have over 1.1 million unique manufacturer part numbers available. Added to this are our plethora of support services that engineers are making use of on a daily basis. These include localised customer service, DesignIn, video, articles and ebooks, all of which are accessible online.
ock ready to go as soon as the
Question 2: Moving forward into 2020, business has obviously been affected by Covid-19. How has it affected Mouser’s operability as a global distributor? And do you see it having a knock-on effect into the latter half of this year, and m aybe
10 MAY 2020 | ELECTRONICS
even beyond, into 2021?
GM: Yes, we are no different to everyone else around the world. We have quickly adapted and are prioritising providing our customers with continued world-class service. Our ut most priority is of course people - t he safety of our staff and customers is paramount. Due to the fast- changing nature of the outbreak, which is affecting each country differently, we are posting regular updates on our key communication portal during the pandemic, and recommend everyone review our regular updates here: • For service updates: https://www.
mouser.com/service-alerts
• For shipment updates: https://www.
mouser.com/covid19-statements/ This unprecedented global crisis has meant that it is impossible to estimate the effect on the market in the second half of 2020 and especially 2021. However, as Mouser orders stock
his unprecedent e the effect on t
2021. However, as Mouser orders st months in advance, we have a large store of inventory product s available to ship immediately. This means we can assure customers that they will find what they need, either by visiting
Mouser.com or by calling our local
ory product o ship immediately can assure customers that t
Mouser.com or by offices.
Overall, 2020 has started well for Mouser with strong business in Q1, however, as logistics in regions and countries are restricted in line with various government decisions and responses, we may see some effect. We are still completely operational and recognise that many engineers are working from home, so we are doing our best to provide consistent service and support for these people. Today we have over 200 staff available to support customers in EMEA in 14 languages, along with regional websites in 17
languages, so we are confident that we will be able to support customers through this difficult t ime.
Question 3: As this has affected the industry, trends are no doubt going to change, as focus is directed towards what can get the industry back on track. What areas do Mouser see as being the leading areas for inv estment in distribution, and why?
GM: There is a focus on the medical market presently, such as sourcing components for ventilat ors and
medical equipment, and this is likely to continue throughout 2020 as the global community works to ensure hospitals everywhere have access to vital life- saving technology. Additionally, the continued interest in 5G, AI and EV markets remain strong too. Working with our supplier partners, we have been providing relevant application and solution information to keep our engineering communities up-t o-date with product news and the market developments that they need.
The current situation has only served to highlight t he import ance of evolving business around the online space, social media and our e-commerce model. Mouser continues to develop in line with these trends, whilst simultaneously maintaining our excellent telephone support services and our varied range of Web based tools and content supporting all electronic application segments. In times of t rouble ingenuity is even more important, so we will continue to keep engineers innovating!
Mouser
www.mouser.com T: 01494 427 500
/ ELECTRONICS
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