PLUGS & SOCKETS FEATURE EV CHARGING PRODUCER’S GREEN SHOOTS


Juice Technology AG, manufacturer of charging stations and software, and producer of portable charging stations for electric vehicles, is stepping up its environmental game and planting at least one tree for every charging station it sells from now on


This Juice Technology AG initiative


supports global reforestation. One Tree Planted are active in North America, Latin America, Asia, Australia and Africa, and their charitable activities are supported by a range of other partner organisations. "Forests clean our air, absorb harmful


carbon, and provide habitat for biodiversity with a side benefit of creating jobs and supporting people's livelihoods," says Diana Chaplin from One Tree Planted. "So Juice is not only making a contribution to the environment, but also to wildlife and society. We are honored to have the support of such conscientious companies that focus on sustainability beyond their own business." Juice has also achieved ISO 14001


W


ith immediate effect, Juice Technology is committed to


planting one tree for every Juice Booster 2 it produces. It may plant as many as 12 trees for the larger charging stations. This enables the company to guarantee that its products are carbon neutral – using a scheme that is both visible and tangible. Over the first ten years of its life, a tree absorbs around 120 kg of carbon dioxide, whereas a Juice Booster 2 generates 84 kg of carbon dioxide, production and transport combined. The charging station manufacturer is investing in this initiative because it is absolutely convinced that clean mobility begins with clean charging technology. Customers will receive a certificate showing the precise coordinates of the reforestation area. As the trees are not planted in monoculture plantations with limited species, but in natural forest areas, they can easily last for 50 or even 100 years. The amount of extra CO2 they absorb can be increased by the same multiples. The current planting site is in British Columbia, Canada. As Juice-CEO Christoph Erni explains:


“We didn’t think it was enough to simply state on paper that our charging station production and transport


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processes are carbon-neutral. Instead, we decided to go one step further and commit to planting trees. We currently offer top quality, durable and sustainable products and now we can prove, backed up by a traceable system, that our production processes are 100% sustainable too. After all, if we are in a position to help make the world a better place, surely we should jump right in and do something about it?” For this project, the company has


joined forces with One Tree Planted, a non-profit organisation with considerable experience in reforestation. They already have plans to plant trees covering an area in excess of 200 football pitches in 2020 alone.


British Columbia, where Juice has its planting area, is the ideal climate for healthy growth


certification from an independent body, confirming that their production processes are environmentally friendly, but also acknowledging that this green approach is reflected across all levels of the company. Juice's “Activate 2020” certificates for packaging management and the fact that the company is WEEE-licensed also send out clear signals about its attitude to packaging, recycling and waste sorting. This philosophy even extends to the


product design phase. The smartJUICE load and charging management system, which is also certified to ISO 50001, guarantees users optimum energy management with maximum efficiency courtesy of the charging solution manufacturer. As for transport, the company is already using Swiss transport service Pickwings, another of One Tree Planted’s partner organisations, to coordinate sustainable dispatch procedures. Juice Technology AG, headquartered


in the town of Cham in the Swiss canton of Zug, is a producer of mobile 22-kW electrical charging stations. The Group also includes Juice Europe GmbH with an office in Munich and Juice Services AG. The broad portfolio of this Swiss manufacturer also includes charging and load management systems, permanent electric vehicle charging stations, wall boxes and DC charging stations.


Juice Technology juice-world.com


ELECTRICAL ENGINEERING | JUNE 2020 23


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