ammara
JUST FEEL IT
That instinct carries directly into Feel It, a record that shar- pens rather than redefines what Ammara already does so well. It is bold, vocal-led, and built for impact, but what makes it land is its attitude. The response around it, especially from female and queer fans, suggests a track that does more than function efficiently in a set. It gives peo- ple something to inhabit.
The choice to rework a Tamperer vocal is part of what gives the record its charge. Ammara does not treat the original as an ob- ject of nostalgia. She treats it as live material, something with enough strength and sass to be pushed into a new context wi- thout losing its edge. That is why the track works across genera- tions. It activates memory for some listeners while feeling en- tirely new to others.
More than anything, Feel It re- veals how well Ammara unders- tands the emotional shorthand of rave culture. She knows when a vocal can carry attitude, relea- se, and recognition all at once. She knows how to turn a familiar phrase into a new point of entry. That is not accidental. It comes from a deep instinct for how re- cords live in people, not just in playlists.
“The reaction to Feel It has been amazing, the response on so- cials has been incredible. The- re’s a real attitude to the track; it has that bold unapologetic energy and it’s been incredible to see people creating empowe- ring content around it. The vocal comes from a 1994 track by The Tamperer which I’ve always been obsessed with. It has this natu- ral sass and strength to it and I knew I wanted to rework it into a club-ready version. What’s also been really special is seeing how it connects across generations. Some people remember the ori- ginal from when they were youn- ger, while others are discovering it for the first time. The reaction has been so positive and I’m ge- nuinely really proud of how it has landed.”
The move into collaboration fe- els like a logical next step, but also a useful test. When an ar- tist’s identity is already this de- fined, bringing someone else into the process risks blurring what makes the work recogni- zable. With Noise Mafia, though, the collaboration seems to have done the opposite. It clarified the edges of Ammara’s sound by showing what remains unmis- takably hers even when another energy enters the room.
What she describes is not com- promise but exchange. Noise Mafia brings groove and bounce shaped by Latin influence, while Ammara brings the euphoric lift, the melody, and the vocal pre- sence that have become central to her project. That balance ma- tters. It suggests an artist inte- rested in expansion, not dilution.
The same is true of her Rinse re- sidency, which reveals another dimension of the project entirely. Radio gives her space to think as a curator as much as a per- former. It allows her to champion emerging artists, map out a wi- der sonic world, and position her- self within a scene rather than simply at its center. In a culture that often rewards self-referen- ce, that instinct still means so- mething.
“One of my goals last year was to collaborate more and Noise Mafia was someone I’d admired for a long time. I reached out and invited him over to write at my place in London and although it’s always a bit nerve-racking working with someone new, I’m a firm believer that stepping out- side your comfort zone is how you grow. The session went great and the hybrid track blends our sounds really naturally. He brings this Latin-influenced groove and bounce, while I bring the eupho- ric, high-energy elements and the vocals. Expressing myself through melodies as well as the instrumentals allows me to bring a unique sound and full emotion to my craft. I genuinely love cu- rating my Rinse FM show each month. I spend a lot of time di- gging for new music and finding
artists whose work I’m excited about. It’s important to me to use that platform to champion the hard dance scene and su- pport emerging artists. To now have my own residency feels like a real honour and something I don’t take for granted.”
On stage, what distinguishes Ammara is not only intensity but openness. She does not hide be- hind the booth or use cool deta- chment as a form of authority. Her sets rely on exchange, on eye contact, on visible commitment, on making the room feel that the energy is moving both ways. That permeability is part of why certain crowds have connected so strongly with her, particular- ly in the Netherlands, where the emotional scale of her sound seems to meet a dancefloor cul- ture ready to receive it without hesitation.
The summer ahead will test that connection at larger scale. Thui- shaven, Junction 2, Creamfields, these are not interchangeable milestones but different envi- ronments asking for
different
calibrations. Ammara seems aware of that. She understands that every city and lineup asks for responsiveness, but also that adaptability only works if the core remains intact.
The shift becomes more visible when the focus moves beyond the music itself. Growth brings exposure, and with it, a shar- per awareness of the structures artists are working within. For Ammara, that awareness is not theoretical. It comes from re- peated experiences inside an in- dustry that still hasn’t fully cau- ght up with the values it often claims to represent.
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