It is in these moments of tranquility that new ideas flourish, weaving seamlessly into her sonic tapestry.
SOUTH AFRICAN ROOTS: SHAPING SOUND AND IDENTITY
“Growing up in South Africa has had a profound impact on both my music and who I am as a per- son. The diversity and richness of the culture, the landscapes, and the resilience of the people all play a part in shaping my sound. South Africa has this incredible blend of genres and influences, this fusion of sounds is something I carry with me in my productions”.
Lee Ann’s South African heritage profoundly in- fluences her sound and identity as an artist. The rich tapestry of her culture—its diversity, resi- lience, and beauty—serves as both a wellspring of inspiration and a guiding force in her music.
“The richness of the culture, the landscapes, and the resilience of the people all play a part in sha- ping my sound,” she reflects.
Reminding us that identity is intricately tied to the stories we carry. The spirit of ubuntu, a phi- losophy emphasizing interconnectedness and hu- manity, resonates deeply with Lee Ann.
“There was always this incredible focus on toge- therness, whether it was through family gathe- rings or neighborhood support, coming together on Sundays for a lekker braai, It’s that spirit of ubuntu, that’s what I’m most proud of and I carry with me”.
Highlighting the importance of community in her artistic journey. Her music becomes a vehicle for sharing this spirit, inviting listeners to join her on a collective exploration of sound and experience.
“I’m also deeply connected to the natural beau- ty of South Africa, The Kruger National Park is my favorite place in the world, the landscapes, the wildlife, the sense of freedom that comes from being close to nature, nothing compares to this. I truly come from an incredible country and I am so proud of my home”.
LOOKING AHEAD: WHAT TO EXPECT FROM NOWNOW SHOWS
As Lee Ann prepares for her upcoming NowNow shows, she hints at an experience designed to transcend the traditional boundaries of live per- formance.
“Fans will see a progression, not just in the music but in the overall energy of the show,” she promi- ses.
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“Each performance represents a convergence of artistic vision, community connection, and the magic of live music—a space where emotions co- llide and creativity thrives”.
“For the upcoming NowNow shows, you can ex- pect an experience that pushes boundaries both musically and visually. It’s going to be a space where we can all connect on a deeper level, and I can’t wait to share it with you all soon”.
Lee Ann Roberts embodies the spirit of living in the moment, a philosophy that resonates deeply with those of us striving for authenticity in our own lives. Through her music and the creation of NowNow Records, she invites us to surrender to the present, to let go of our preconceptions, and to embrace the spontaneity that life offers. Her journey teaches us that the beauty of existen- ce lies not in meticulously planned paths but in the unexpected twists and turns that shape our experiences. In every note she plays, Roberts re- minds us to dance, to feel, and to connect with each fleeting moment, celebrating the here and now.
Her commitment to nurturing emerging talent through her label reveals her deep understanding of the importance of community and collabora- tion. She recognizes that every artist has a unique voice and story to share, weaving their narratives into a rich tapestry of sound that reflects the di- verse experiences of life. This sense of belonging is vital; it reminds us that while our journeys may be personal, they are also profoundly connected to those around us. Lee Ann’s role as a mentor and guide highlights the beauty of lifting each other up, fostering a spirit of unity and solidarity in a world that can sometimes feel isolating.
Ultimately, Lee Ann Roberts represents a journey of self-discovery, passion, and the courage to be oneself. Her story resonates with anyone who has ever felt the pull of their roots while dreaming of new horizons. Through her artistry, she encoura- ges us to reflect on our own lives, to embrace our authentic selves, and to share our unique gifts with the world. In every beat she crafts and every performance she delivers, Roberts invites us to celebrate our individuality while recognizing the collective heartbeat that unites us all. Her mu- sic transcends mere sound; it becomes a personal anthem that calls us to live fully, engage with our surroundings, and find joy in the shared experien- ce of being alive, reminding us that we are all part
of something much greater than ourselves. Text by: Sergio Niño
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