“ 'S m m n i i n m S


Every smart = One of the most dramatic changes in women’s hair- The dressing of the male hair is as old as civiliz­


ation. An Historian has suggested that the .Prst reason was to keep the hair out ot the eyes of early man fighting for survival against other animals, superior in killing


about their nail* and. under- the ancient Chinese, Aztec and Egyptian empires, men’s liairdres1 "z became Quite a sophisti­


power and unhandicapped by over-hanging locks. Whatever „he reason, men became very self-conscious


cated anThe hai- has been fuzzed up, cropped short, grown long m waves or curls, had feathers stuck in it, been plastered down with mud and plaited into pigtails. Everything that could be


bv men. In fact there is a great revival of interest in men’s hairdressing.


done to it was done. In Britain today there arc many different hair stylos worn


fw * . Movement


Many men are now demanding hairstyles which art sculptured or “tailored- ’instead of the traditional “short back


8nd One8technique—that of using an electric hand diver or “blower-’ to give a “lift” to the hair has swept the country and verv soon there will hardly oe a town of any size where this


technique is not available in at least one men s saloon. The hairdresser first shapes and shampoos the hair and


then ’blows’ a movement into it with the aid only of a comb and the hand dryer. The comb forms the movement. The


drvpr-fixes it w*th hot air.


hair he can ofte: be helped by a more permanent movement which puts controllability into the hair for periods of up to


‘ When- a man lias particularly coarse and uncooperative . . . . .


tilrCFov10th ‘“modem male, this is the Peacock Age, and lie expresses this fact through his hair.


i WHY NOT PAY j A VISIT TO


ROY HARGREAVES Clitheroe’s


Leading Gents’ Hairdresser 98 BAWDLANDS — CLITHEROE


SELECT QUALITY STYLING and visit the salon of


'}ean SHauheH,


72 WHALLEY ROAD, CLITHEROE Telephone: 2697 -


WE DO PERMS CHEAP NOT CHEAP PERMS


Specialists in Hair Pieces, Wigs and Ringlets, etc. MEMBER R.H.


MARION’S Ladies Hair Stylist,


la KING STREET CLITHEROE Telephone: 3889


Try “STRUCTURELLE” by WELLA


THE NEW PERM


WITH BIOLOGICAL ACTION Obtainable at


VIVIENNE’S Hair Stylist


41


MOOR LANE — CLITHEROE Telephone: 2189


Ful’y Qualified Staff. Member of N.H.F.


Reduced Prices for all Perms Tuesday and Wednesday s Hair


Bmviqjiie Towns Tip-Top Super


4 YORK STREET — CLITHEROE (Opposite bus slop)


Telephone: Clitheroe 3353 or 2166 E 'enings


‘To all customers who have patron'sed the Boutique during my first two years In, business. Thank you sincerely.


Commencing .his week, The Boutique will be operated by proven experts only. Ann, herself, holder of a diploma tn hairstyling and the new most capable first assistant. Miss Sally Kemick, who holds the City and Guilds Certificate. Both are enthusiastically assisted by Janette and Lynette at busy periods.


— Now a Special Announcement —


BOOK YOUR APPOINTMENTS NOW. NO WAITING. NO RUSHING


WE ARE ALL DEDICATED TO PLEASE, TO THE LAST DETAIL


Tea or Coffee Served Free


ATTENTION LADIES l For Service


and Satisfaction visit


J em ' s ;MATN -ROAD:


Loiitg Preston Telephone: 373


= DEANS Hairdressers For all yonr Hair Requirements


Try the New Perm by “WELLA” — Structurelle —


A c ry lic Wigs 9 0 / -


3 MARKET PLACE Telephone:


— CLITHEROE 3011


HELEN’S Hairstylists


17 ACCRINGTON ROAD WHALLEY


WIGS and HAIRPIECES


CLEANED and RE-DRESSED -----------o -----------


Telephone: WHALLEY 3393


| SPRING GARDENS |


Eileen SALON


of


| Waddingto.n H Telephone: Clitheroe 2536 ? illjlllllllllllllllllllllllllllllllfill-l'lllllllll| lllllllj llllll|l|ljlllllll[llj llj lllllllll' ;i-


SHEILA’S Ladies


Hairstylist.


17 WO ONE LANE , CLITHEROE


RING


CLITHEROE 4275 or CLITHEROE 3051


ON MONDAYS (CLOSING DAY) No Parking Problems


Book your appointment with


SHEILA ' 'JOYCE: ■ ■ , . or SUSAN .


! A ll fu lly q u a lif ie d a n d e x p e r ie n c e d h a ir s ty lis ts


Reduced prices for Pensioners on TucsdayS and Wednesdays. ■ ■


Monday, Tuesday and Wednesday only Lady


Pensioners’ 10% ’ Perms. Shampoo and Sets 5/-


WIGS and HAIR PIECES CLEANED and SET Open All, Wednesday


9 CHURCH STREET CLITHEROE


Telephone: -Clithcroe 3793 BRENDA'S Ladies Hair Stylist * Hair Boutique


17 YORK STREET CLITHEROE Telephone: 2362.


In time tor: British Hair


Fashion Week* 1969, which begins on March 2,. official represenlatlwipol ' Britain’s 140,000 hairdressers with


whom tho pubils spend some* ling liko £100 million a year in their 40,000 cstallishnients have launched their two official British Hair Fashions for the year, For women it is tho


“Samantha" line, pcturetl here. For men, the “Apollo” lino—dedicated to the three astronauts in Ihc Apollo mi'onoraU, The t«w styles ars Britain's


contributions to world hair­ dressing development. Tech­ nical instructions for the new official hairstyles were made avaK'ble to incuib-rs of hair- dr:nr:ing organisations in the UK and sent to warid hair­ dressing organisations. The "Samantha" line is


extremely feminine and flat­ tering. Its message is that the hr.tr wilt be longer this year, and wemen mere like women. There is an ”S” shape dis- cernable in this attractive


or i flu re. The unusual feature is the flat crown which swings up towards a full front. The nape is also full.


Ths stylo is the complete


opposite of the conventional full crown reversing to a com­ plete flatness.


Thera is an cptlonal parting


and whether or not the fore­ head is covorod is r.lso a matter of decision between the hairdresser, and his customer.


The ears are not covered.


MODERN FASHION DEMANDS WAVES


Let's face it. However fetching tho very young may-


look in their long lanks of straight lmir cascading down their backs, it is "hardly flattering for any woman out of


her teens.


If hair is to look groomed and tailored to tire woman's own personality, age. colour­


Nor is it even fashionable.


ing and occupation it needs both "body” and professional attention. A favourite style will last


longer if the hair has some “bounce," “lift” or "body"


of the hair and the shape of tho head, but also makes tire hair easier to manage. The hairdresser- also has to


evaluate the quality of the hair, its degree of fineness or


with the help of a casual wave movement provided artificially at the hail- dressers. Til's applies particularly


coarseness, its degree of porosity, and its likely res­ ponse to the various types of :otions he wishes to use. Then comes the first part


to the modem short, femi­ nine styles where the face is hugged by frothy, springy ■hair, businesslike, easy to manage, yet also easy to convert to an eye-catching evening creat'on by the addi­ tion of ornaments or false hair.


- Shaped


unimaginative and stereo­ typed and without the bene­ fit of professional cutting or a wave movement, looks untidy and ungroomed. And only the very young


Long, straight hair is so


the elements in waving remain the same. First of all the hair must be shaped. Tlie hairdresser must cut the hair to the right length and the right style, which not only improves the appsarance


ance. Whatever system is used


Lolion


hair so that the right amount goes on to each curler, and so that tire resulting wave is as close to tho scalp as is pos­ sibly compatible with com­ fort. Then, the intricacies of


Next the dividing of the HAIR STYLIST


and unsophisticated, with little to lose, can afford to be careless with their appear­


winding the hair on to the curlers—varied according to the type of ha.r and the kmd of wave it is desired to pro­ duce—and tlie testing, to determine if tile hair is re­ ceptive or res'stant to the waving lotion chosen and the result required, /After the waving process


For IMM


Minis. ...M litre, Co<


\ m w m r - i


of the treatment, a thorough shampoo to remove all traces of grease or dust.


’ ■ </*'?> tit SSI ; T v


if-.K m m


WHEN MEN TAKE ^ drcssins in


A NEW INTEREST IN I THEIR APPEARANCE 1


for wigs and (as lhe hairdresser calls it) postiche in general. Side by side with this change went a radical alteration in the attitude of men towards the wearing of wigs by their wives or girl-


friends. The traditionally “square


British male first reacted militantly when he discovered that his womenfolk were wearing false too knots. Today, he has become accus­ tomed to the shock. Prom the female point of


view there is a grfeat advan­ tage in using hairpieces and wigs because she can vary her appearance according to both the mood she is in and to the type of social occasion siie is attending. So the wearing of a wig


has now come to mean that she can extend her own per­ sonality at will. And this is, of course, an exciting pursuit as well as being glamorous.


Colours


girls posses one or two of today's fashion-wigs and hairpieces, and hundreds are beginning to build up their own "wiggery” or wig- wardrobe. There is such a wide range


More and more women and


. created by cosmetics or mil­ linery.


■whole personality. Slic can astonish her boyfiend or her husband. She can even astonish herself! “The wig itself is a morale


“I t changes a woman’s


a woman’s morale, just as much as new make-up or a hat. Yet a wig goes far be­ yond the transformation


explained a woman’s motives in this way: “A new wig or hairpiece can do a tremendous lot for


needs wiggery


hairdressers scissors. . But trimmed it must be,


An advertisement feature to mark the British, Hair Fashion W/eek, 1969


shaped in a becoming style. • It is at this stage that the new wig owner shows a nat­ ural reluctance to have the precious possession she has paid for trimmed by the


"wig" came jrom the French word "perruke’ ’which in turn was corrupted into "peruke", "perimyk" and- "periwig” and became just "wig" by 1675 (From "An Illustrated Dic­ tionary of Hairdressing and Wigmaking" by ,1. Stevens


of course, unless it is going to look, well, just like a wig! TAIL PIECE: The word


Co.i'). D E L I A


boost and a tonic”, she went on.


is. of course, a job for the professional hairdresser. The


Wig making and wig fitting


of colours and styles for wigs that women of any age can find one to their' liking The more adventurous girl


hair of the chosen wig has often to be carefully blended with the owner’s natural hair. I t is usual to have hair


A blonde can become a brun­ ette m a matter of seconds— without spoiling the natural beauty of her own hair, A girl with that unfor­


need not limit her choice to her own colouring or styling.


tunate indeterminate mouse- colour can .go mad and be a red-head. A severe, prim-looking miss


Casual


like short hairstyle designed for easy-management and office tidiness can rapidly transform her working girl appearance by wearing a wig made in a more feminine style for an evening appoint­ ment to which she can even add her own ornamentation. Although the female of the


Tho girl with a business­


can become the siren who attracts all the attention from the males at the party.


Ladies Hairstylist SABDEN


10 WHALLEY ROAD Telephone: Padihain


samples taken from the hairline and the crown so that colour matching is per­ fect. Later tiro wig may have to be cleaned, re-styled, re-coloured or waved just like a real head of hair.


Mixed


difference b e tw e e n top quality human hair and in­ ferior hair by its detectable sheen and cun movement. They learn how to tell when synthetic hair has been maxed with the human hair and when it has been bleached and coloured before sale. Hand-made wigs ore nat­


The experts can tell the THREE SERVICES IN HER SALON


Hairdressing W and Hair Pieces


igs and a


urally more expensive than machine-made ones. To ring the personality


still hesitate about having her own hair daringly re-


species may be adventurous about the mini-skirt she may


stvied or coloured. The wig has given her the


facility of being able to change style and colour with­ out that change being a per­


manent one. One fashion wigs pioneer,


Visiting Qualified Trichologist


c h a n g e successfully a woman's “w.iggery” should in­ clude a full or hair wig. a top - knot and ringlets (which can Ire in a contrast­ ing colour to her natural hair). A problem which hair­


dressers frequently have to face arises in the fitting of the wig at the salon. Naturally the wig has to


be cut and tailored exactly to suit her and the hair


LOOK YOUR BEST FOR EASTER WITH A NEW SPRING STYLE BY


JEANETTE


Ladies and Children's Hair Stylist


1 KING STREET WHALLEY Telephone: 2282


DID YOU I Free Tea or


S.


Canterbury Tel.


TO HELP YOU WITH YOUR HAIR AND SCALP TROUBLES


5 King Street - Clitlieroe Telephone: 3288


Reduced Hairdressing prices for Pensioners Monday. Tuesday and Wednesday only. Late nights Thursday and Friday. Open 8-30 a.m. to 12-30 p.m. Saturday.


Telephone: 2( w. ai


UNLlMITEi FOR DAIL


Contract Hi insurance o


Wtt


/FIGS and HAIR PIECES AVAILABLE 1 2 7 0 1


FLORRiE E. 8R0THERT0N R.H.


OFFERS YOU


Cash in RE-SA


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1967 1966 1966 1966 1966 1966 1966


1965 1965 1965


1965 1965 1964 1963 1961


• •


Numerous (


WHAI Telepl


settle down after the first set and be at its best fretn then on.


has been carried out—and the hair has once more been washed — another skilled operation is essentia1, ihe setting, and the first set is all-important. Freshly waved hair will


Selected U. 3 CLOUGH BANK


CHATBURN Tel: 237


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