Clltheroe Advertiser and Times, October 10.1969 5 ADVERTISEMENT f e a t u r e


See how ‘with it’ this truly traditional English floral carpet looks in a modernised


cottage. By -close-fitting throughout in the same colour and design you can create an illusion of space even in the'average


cottage. Use a patterned Axminster, ' such as the ‘Royal Gobelin’ on the right, which is suitable for heavy domestic use.


A textured effect reminiscent of hand-


carved oriental carpet adds extra depth and luxury this patterned ‘Cathay’ Axminster pictured far right.


.Fitted wull-to-wall, it keeps the noise.out and the warmth in a room such as this open-plan living area. Widely available in narroiv and broadloom widths, this


K K& Sfi


Axminster is an example of the enormous variety of designs in woven carpels.


BLACKBURN CO OPERATIVE CLITHEROE DISTRICT


FURNISHING DEPARTMENT


CARPET FORTNIGHT UNTIL OCTOBER 15th


SOMEONE SPECIAL


(like you) deserves a


really beautiful


NEW


CARPET from US


THE CO-OP ROLLS OUT , 'THE CARPET FOR YOU


FREE FITTING - rLUS AN F R E E ATTRACTIVE FIRESIDE RUG WITH EVERY CARPET ORDER FOR £25


( fs tu S h iM S tA e u p & K t{ f i f r


ESTI MATES OBUOATIOtt


WITHOUT carpets make a The number of accidents .


caused in the home always comes as a surprise. In Germany last year,more than 600 people, were killed by falling out of bed!


CARPETS REFITTED and CLEANED


F. & F. SEED


6 WELLGATE CLITHEROE Tel. 2955


ft.


BRITISH CARPET CENTRE


representing feeding British menufeeturers of Axminster


The lothoriutiye body * and Wilton carpets


(Evenings)


stall carpeting to prevent accidents in a shed housing 400 cows?


Chuckle


prevents accidents in the home, reasoned the farmer, it; can provide non-skid safety. for his valuable cattle. We may chuckle about the


No skidding either. If wall-to-wall . carpeting


extremes some people will go to in order to prevent acci-. dents.


and highly polished floors are giving way to fitted car-: pets-even in public “traffic” areas such as hotel. lobbies, hospital entrances, offices and schools. The cost and trouble


But.it. is a fact that hard; .


resulting from accidents caused by slipping is begin-


FITTED CARPETS


Personal attention and Service


Choose acarpet where you get more choice.


As your carpet specialist we’re


able to give you the choice of Britain’svery best Ax minsters and Wiltons —backed by the British Carpet Centre label. And this month ,we’re.


having our biggest carpet - show of the year. So if you’re thinking


about new carpets—even for the future—now’s the time to get some great ideas.


Autumn is Axminster & Wilton Carpet-time.; •


4 0 YORK STREET, CLITHEROE TEL. 319 1


Also at 12 NORTHGATE, BLACKBURN. Tel: 57733 Now is the time to ■


business. Blit not in this shop. Asjrour, carpet centre we specialise..


!


exactly what sort of carpet you’re looking at, where to^


use it, who made i Everything you want to t know: And| atthis time, we.


have the best carpet show, ■ of the year. Now’s the time to see what’s best in-carpets.,.


IV


chooseyour new carpet. Choosing a carpet can be a bewildering


in Axminsters and Wiltons. All with the British Carpet , I I M l U 'Centrelabeltotellyou-r. :


, ~ ....., r t .- l/i*


tapsell& west THE- BELMONT- CARPET-'HOUSE,


’ .... -...and 89’LEEDS ROAD, NELSON. TEL:-6J816.-


5 7 .5 9 , SWADFORD, STREET, SKIPTON pHONE:»2960 f‘ - • *


• .. •


FREE CAR PARK near our premises.


W. B. CHRISTY


2 0 WHALLEY RD., CLITHEROE Tel. 3 3 8 7


installed meadow green car­ peting after. one of his prize Holsteins slipped and fell on the wet cement floor and broke her hip. No kidding!


In America a dairy farmer


mendations to make the bed­ room a safer place were soft, ■non-slip rugs around the bed to cushion the impact of a falling person. Fortunately, in Britain wall-to-wall carpeted bed­ rooms are becoming the rule, whereas in Germany they axe still the exception. But what about stall-to-


Among the medical recom­


contribution to your safety


ning to dawn on those responsible for the public’s


safety. In our homes we have only


ourselves to blame when


in one.year alone. They make the home less hazardous; for the very young and old especially. . • . .j


...- Secure


more gingerly. Slippery mats and rugs on smooth floors are veritable'traps. So are staircases. Tightly stretched, close-fitted carpets


Elderly people move . about


may in part account for the £118 millions which, as a nation, we spent on Axminster and Wilton carpets


accidents occur. . Efforts to prevent them


reasons that might explain the increasing popularity of wall-to-wall carpeted floors,


especially the soft yet hard- wearing woven ones.


bay, provide that snug, under­ foot comfort’ and' warmth.


They keep cold draughts at Simple


»’ tbe.'floor.Vknow that a little., bit of extra warmth) trans­


' day, feet firmly


. makes all the difference to their circulation.


Wilton carpets also reduce the regular floor cleaning routine to one simple opera­


Fitted Axminster a n d


make footsteps more secure. Confining young children


to the nursery is a thing of the past. Nowadays tiny adventures are allowed all over the -home.. How much safer for the


warmer for them to sit on too, which is one of various


young with tender skin to crawl about on softly car­ peted floors—no danger, from splinters, sharp comers or protruding nails. Incidentally, carpeting is


Now’s the to choose


• specialists have in store for you. Each autumn they launch


the main . carpet buying season with rich displays of


patterned and plain Wiltons and- Axminsters from more th an .30 British makers. , You can easily Identify


AXMINSTERS and WILTON


CARPETS


’by all the-leading ........makers. ..... .... ------o------- CROSSLEVS,


„.«vB N ORTH,. . ’GRAYS, Etc.-


Templetons, OD W


, | I . .in hundreds of V. ; V .'"designs arid -J.- jj^jrcolourings} in-body ■; carpet or broadloom'<


'llfais* l-o* expertifitting. —/ v


X-'; A staff>'of; planners' and’fitters-at-your-


; '■ t" v.i !■ service, inM-tf-


MAY, \VEQUOTE.YOU'.FOR’.YOUR!' J ' | .tV,^REQUIREMENTS".' v *


1 vr mw-’■ ,. ”


i?! V’Ask fors estimate ;• *.without i • obligation ’» and' be t assured" of


V’ V " • . ie -


: lot ’ of ■ noise ■ whether it is carried , in from the nerve- racking mechanised world outside, or caused by our own and the neighbours’ domestic , din. If you are' about to invest


tion.' ': And i they absorb an awful.


in a new carpet in order to provide-that safe, practical


and beautiful foundation for your home, here are a few suggestions which will pre­ vent accidents and prolong


time Whether your needs are confined to basic comfort or


mixed with the desire to make the home more attractive, now is the time to go and see what your local carpet retail


their ranges if >’ou look for the British Carpet Centre label, attached to broadloom and narrow-width rolls, to


mitted from the carpet


Elderly people' who sit still for many hours- durimr/ die


on ■ -


the life of your new Axmin­ ster or Wilton carpet. 9 Have your carpet fitted by a professional. I t’s safer,


He can stretch the carpet as he lays it with powerful tools not easily available to the do-it-yourseifer. Loosely-laid carpet can. be


treacherous, but the carpet fitter will tack it to the floor


so that there is no danger of tripping over loose edges. Most. carpet retail shops ,


. Wiltons. Alternatively, you may


who display ■ the British Carpet Centre symbol pro-' vide or advise about fitting services far Axminsters and


wish to write to the Carpet Planners Association at 220 Bishopsgate, London E.C..2 who have the addresses of


carpet fitters all over the country.


. to prolong the life of a ‘square’ or rug If I t is ' turned


round once or twice a year to distribute the wear evenly


over the entire surface. 9 A point about rugs — apart from the decorative appeal of oriental or modern shaggy patterend. lAmmster rUg _ is that they can pro­ vide extra protection for a


fitted carpet A SUBTLE SHIFT


IN EMPHASIS If you haven’t bought


a new carpet for some time, you may be sur­ prised to see the changes which have occurred not only in the modem pat­ terned ranges, but especi­ ally in some' well known, and loved traditional designs—the famous Per­ sian, .Period" and Floral


ones.


the floor, to sample lengths and pattern books. Sometimes the B.C.C.


carpet squares stacked on ;


symbol, ; information and guarantee are also incorpor­


Versatile


which can be woven on those versatile looms. Carpets' can be tailored to current trends, tastes and


There is virtually, no limit to Uie designs and colours:


budgets. That is why the looms are


"■■which capture the mood, of each design. cycle. Carpet; technologists, too,


a constant challenge to skilled crafsmen and crea­ tive designers who produce colour and pattern. effects


! , th e t e am- work: t h a t , ‘-'exists in v well-established factories j which has • giveni


; British Axminster and Wil-' - ton; carpets their, world-wide -reputation for quality.


. i j * , • i . Questions | <,


J ■; much -r as actually • j feeling "theraV ini the shops. | . itl. Don’t hesitate to ask- ques. q-tlons-and] give, the., salesman some-idea’ of what you. have in-mind) . . • the, area'-In:


, i31 CASTLESTREET v ! \ CLITHEROE «> 'Tel: 3136!.!


a, ■ ^ -4,1 m tj..


, many , people ’-live Ini.your "household.


fii ! But when you try to choose the i perfect carpet,. for, your. . purpose, words don’t thelp as


r >-Thb authoritative bod/ v teptetenting leading


'minufacturets o l AxmlnstCf • >; and Wilton carpels


4 > i .


fuse the looms to get the best. - out of new fibres as well as-I .familiar '.ones and ^various . blends of-, them. < \ ; la'High performance in Wear.' , easy care ■ and lasting good J ’-looks arejaimed at; and it;Is


l , s j e s t im a t e s f r e e


" ’ 'V l , EXPERT f it t in g I i J i .Cn J / ' i l r - - ’ •


- j - or — { [• >,


i'X i Low, interest rate tarns, >!, jhJl’


HKAIHE^DkRAWSOM


_ nimi ssi Generous Cash Discount J ijjj»3 k -S p j 1


' how many *, of- you-will >be using i f regularly . .1 ; how.


jyour home for . which the ’new*carpet is intended . . ;


.: 4 i, -L CLITHEROE^ io’i-TeU 3 4 4 4 j BRITISH BMIISH CARPET .CENTRE.‘ • “Taking the guesswork out ofehoosing a carpet , ' .


'T- should; like - to ‘know, more ..about choosing j an v . I 1 Axminster orWilton.Pleascsend me your free leaflet I


| Name----- :---- --------------------------------;----------j | Address—


I Iv-TheBritishCarpet Centre, ■ , -•


I Tel: 01*930 8711 (Main entrance Carlton Street) " '14-16 Lower Regent Street, London S.W.l -


i -Uf it A'*'-.' t ” *» , i ' ' ' . T X - - ! - j . '


I |


-----------~— j— — I I


tle shift in emphasis;’, says David Thompson, design de­ velopment controller of one of Britain’s biggest carpet man­ ufacturing firms. "Colours for instance: The


“Yes, there is a ’Change not a dramatic swing, but a sub­


, .


heavy golds .of; the last .few vears are giving way to


ated in manufacturers’ brand ■; labels. •


- .1-


sharp acid yellows; olive and Thames greens to . brighter,


purer greens such as emerald and cucumber. "Not so much a change of


going to- be -lighter: all-over, I feel.


“Generally, carpets . a r e • ..


colour, as of shade and tone: from rich autumn to fresh spring colours,'.you-might say.


“Maybe it has-something tto -


do with cleaner air every­ where, with smokeless fuel. , “Also, young people have,- more money than they used


to and therefore, they influ­ ence what appears in the


shops”.Those rigid dividing- lines between traditional-and-.mod­ ern designs, between ancient and Oriental and contem­ porary Western styles^ have all but disappeared.


Buy your


Axminster or Wilton where sign


.’Where you see this symbol in ' r a-shop you’ll know that you can buy


f the cream of Axminster arid Wiltons—. r -with the British Carpet Centre label.


■ The label'guarantees the carpet and gives ■ a guide mat tells you the kind of-use . :


^ for which it is suitable. Your carpet store will have all the latest colours


and designs. So no w is the time to go . shopping for a carfiet.


• 9 Remember- that, it helps. .


9 Don’t skimp on stairs. Allow an extra half yard in


addition, to the overall length required so that the carpet can be shifted periodically to distribute wear evenly over tread, nose and riser. Don’t skimp on stair rods,


■ accidents. Get advice on reliable


clips or invisible grips; weak or badly made ones can cause


makes — whichever fitting method you prefer on the


stairs. 9 If you use a carpet square or rug on a polished


■furniture on-it. Or anchor it with one of the devices de­ signed to stop-them;sliding about,.


floor, secure at if possible by placing some heavy piece of


OR OVER — TOGETHER WITH HONEST TO GOODNESS CO-OP VALUE for MONEY


— Estimates Free —


IT’S ALL


AT THE


C O o


NOW


CARPETS . . . a t th e LOWEST COST


Wilton Broadloom from ....... ............ 52/6, sq. yarf . GUARANTEED FIVE YEARS.’ .


Axminster A.0.-Quality Carpet


Axminster Ail from .............. .................. 39/6 per y»d Tufted Carpet ..............................................


All Carpets Fitted Free — No Deposit Terms CALL-OR’ PHONE and-SAVE.£.££,s.'..


P R E S T O N ’S


84 DARWEN STREET, BLACKBURN TELEPHONE 50758 ■■■ and ■


-• ■■


128 BLACKBURN ROAD, ACCRINGTON TELEPHONE 34391


■ SSI-■ per-yard sq., yard SEE OUR LARGE RANGE OF DESIGNS; i


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16