4 Clilhcroe Advertiser and Times, Friday, March 1, 1968


N e w i w B R I T I S H H A I R ^


It’s back to the


‘Gaiety Girls’


The Gaiety Girl, the


new official British hair fashion for 1968. Although designed for


(he Jet Set, inspiration was obtained from the shapely Edwardian showgirls of the old Gaiety Theatre at the (urn of the century, when George Edwards staged his famous musicals and talk of the town were the Gaiety Girls, many of whom married into the aristocracy. The new line will be a


trend-setter. The crown is lifted and softly curled. The whole effect is de­


lightfully feminine, short and easily manageable. Curis hug the neck and the cutting is shortish and thick. Permanent waving pro­


vides the essential body to (fie line and the pro­ fessional hairdresser will he able to add colour to introduce another ingre­ dient of Gaiety.


k a A-i-, ~ 'i L L L L - '■ c-1 L t ; V : ' ‘ S i P a r i s


a b o u t Reports from all the


European fashion centres show that women in 1968 are curl conscious. Not for a generation have they been so


aware of the help and sup­ port to a hairstyle which a permanent wave can provide, even if it is only a mini-


perm. In fact the age of the


“crimper” has dawned again— an old word used by Vidal Sas­ soon in his new autobiography out in April. Paris is perm- crazy, too, and French women are going in for the light mini-waves designed to give soft support and to last about


two months. A style called “Vagu’abonde


and abundant wave (either des­ cription is correct), has made its appearance This is permed against the natural grain and partings of the hair, so that it stands on end in disciplined curls.


. . . meaning both vagabond Wild, curly look .... { ..... 'x .. . . . . . . . - s y j y l i » S i S i l ^ p p B p ' < > ><”


< ' '


'JtZ.. . - .................................. ' ' , ' * ' .... . ...it..'!'. ,/ >/'


'* '* ',;* s ^ ^ ^ *


i'f ?< * • *■, ' , ' "/ ^ ' '“*/'' ... . . ?• V.............. 'l' ,* ' ' .. .


international organisation of hairdressers, Intercoiffure, is promoting a very fashionable wild curly look “Champers” for spring, which can be adapted to most hair lengths from medium to very short. In Vienna they have Curve Conscious,” a young style based on the current Austrian line, “Opus 67.” This has an inter­ esting short parting on the left side, va ry i n g movements enhance a good silhouette, and from the front the style is surprisingly close to the head. Nostalgia for the 1930 s has


The British section of the i s c r a z y t h e m i n i


response to differing types of lotions. Today waving has reached


p e r m


into waves and curls, copying the beautiful movement of a naturally wavy head of hah. This type of waving was most


popular during the early years of this century and up to the late 1920’s. But although this method of waving had a long life it became superseded by more advanced methods.


Different now


that the trend has brought a rush of youngsters into the salon demanding a “Marcel” to complement their maxi-skirts.


Yet at Antoine’s it is reported


But the method of achieving the 1960 effect is very different from that used when Mrs. Simpson, later the Duchess of Windsor, came to the salon in


is a job for a professional. Even if she cannot afford the time to have her hair shampooed and set every week, she must make arrangements to have her hair professionally permanently waved four to six times a year. First of all the hair must be shaped and as this means cut­ ting she can solve that prob­ lem at the same time. The hair must be cut to the right length and the right style for the dressing she has chosen to wear.


hairdresser is assessing the quality and texture of the hair.


While this is being done the


Whether it is fine or coarse, its degree of porosity, in other words absorbency, and its likely


the 30’s.- Now the hair is lightly cold


Member N.H.F.


waved, which means it does not require the stimulation of heat, neither is it layered in the cutting and the final effect is a livelier, far longer lasting W


such a highly developed state, that there are lotions designed for all conditions of hair- nor mal, porous, damaged, tinted or bleached being some of these. People with tin te d or


bleached hair can ask for a perm containing a special con­ ditioning l o t i o n, although nearly all good perms nowadays have such an ingredient built


in.


the shampoo, which is followed by the winding of the hair.


After the diagnosis comes


Dividing the hair so that the right amount goes on to each curler is a particularly skilled part of the process, for the strength of the winding and the position of the curler dictates the style which will emerge. If hair is wotmd too tightly


most l Her wedding day, the n


Important in a womans L i s the one when she is fjocus of all eves. Never ilhero be apother day whe, more important for he


*|ook and feel her best, f flhc top of her frothily-ve le a d to the tip of her daii|


ithod leet. in o rd e r


j “ straieht-from-the-bar.l to achieve this


rmk the would-be bride S d the weeks before


the result can be damaged hair, breakage and frizz. Windins has to be varied according to the type of hair and the kind of wave which is desired.


Member R.H.


Xavier We n g e r , President General of the Organisation


’ave. “To body the hair is how


Artistique Internationale talks about permanent waving in 1968. He talks professionally of "virgin” heads—hair which has never been permed before—on the heads of young people, the products of tlte age of straight


hair. , EILEEN — OF — K ***',C


| SPRING GARDENS SALON j 1 Wacldington


| Telephone CLITHEROE 2536 • ' - ' S ' V SW. r w > - - 1 ................................... > v


inspired “Vamp.” a style created by the Comitee Artis- tique de la Coiffure Francaise. This is reminiscent of the days of Marcel waving when by the use of hot irons, straight, dry, hair was skilfully manipulated


fashion authority, the hair cosmetician, has decreed that for 1968 the tint to use on one’s tresses is brown. Every shade of autumn leaves, from chestnut to chocolate, is in fashion


Always a factor


colouring which can be achieved by the modern hair artiste is due largely to that highly


The remarkable result in


ANN 'S HAIR BOUTIQUE (Prop.: Ann Tattersall)


4 YORK STREET CLITHEROE Tel: 3353


Awarded Diploma Ladies Acadamey


Book your next appointment for elegant and sophisticated


hair styling at Competitive Prices and be sure of Satisfaction


PECIALISTS in PERMS and HAIR COLOURING


Reduced Prices for all Perms Mondays, Tuesdays —and Wednesdays


New


Feminine and Flattering


Gently Curled Styles


MARGARET


CLARKSON 9 4


; Wlialley New Road LANGHO


Telephone Blackburn 48085


BARBARA’S Ladies Hairstylist


11 Duck Street


Clitheroe T e l e p h o n e : 2 8 5 1


Reduced Prices for Penns and Old Age Pensioners Tuesday and Wednesday


Autumnal colours for Spring and Summer


A comparatively new skilled, white-coated technician or artificially from dyes, tints


already referred to—the hair cosmetician—working away in the laboratory with his test tubes to produce true and last­ ing tints to transform the appearance of women every­ where. Colour has been used for


or bleaches. Colourants are divided into


into mousey hair, golden shades to fair hair, auburn shades to brunettes. But only for short term effects. Semi-permanent colours, on the other hand, last for a month or more. A far greater range of shades is available than is the case with temporary colours.


They can also inject warmth


four main types: temporary, semi - permanent, permanent, and colour shampoos. Tem­ porary colours are mild rinses which wash out with each


Hair has always been subject to colour-changes—naturally from its process of ageing or shock—


decorative purposes since pre­ historic times (the e a r 1 y hunters painted both their bodies and their caves) and has since always been a significant factor in everyone’s personality.


shampoo (in fact,. they are sometimes in shampoo form


themselves). These are ideal for the hesitant to experiment with, or for a “quick change effect.” They are used to give glints to hair, to restore lustre to a fading colour or to elimi­ nate the yellowing effect on greying hah.


Member of N.H.F. V I V I C k l k l E Ladies Hair Stylist


We are pleased to announce that one of our staff


Miss Lynda Wright has successfully completed the hair colour course at the “Clynol School” Manchester -----------------o ------------------


For Evening Wear, why not try o u r range of Wigs and Top Knots


41 MOOR LANE — CLITHEROE Telephone: 2189


Reduced Price Perms Tuesdays and Wednesdays GORDI1SI Hair Products Ltd.


BILLINGTON - BLACKBURN TEL. WHALLEY 2185


HAIRDRESSERS WHO CARE FOR THEIR CLIENTS HAIR, GET THEIR SUPPLIES FROM:—


& I E .


ATTENTION LADIES! For Service


and Satisfaction v is it


J o a n ' s S a lo n l U A L I L l W E t LTD.


SPECIALISTS IN


HAIRDRESSUSG SUPPLIES


The company who care for your hair (Manufacturers Suppliers only to the Trade)


Most important Finally, permanent colour­


ings, by far the most important group, which have readied a stage of such perfection that it is possible to achieve a fantas­ tic range of shades and tones. They last for several months and are naturally more expen­ sive than


permanent or temporary hair colourings.


eit he r semi­


idea that a permanent is a mass of frizzy curls still lingers” he says. “The method of ‘body­ ing’ (or ‘spot’ permanent wav­ ing) overcomes this prejudice. This means that the hair is sectioned and only that part of the head, top, sides, crown, that is required is worked. The time taken is proportionately less than for a whole1 permanent wave. There is a consequent reduction in price."


“With the youngsters the old , , Jjiwe Hair Artistes Femin ine again


teenage prejudice against per­ manent waving the "curly” look Is definitely in. Woman is once again a feminine creation. The “Greek Goddess” look brought in by Sassoon, which restored the curl to the head, has won the day. The teenager to be in fashion is bound to follow this lead with increas­


But in spite of the former


ing rapidity. P e rm a n e n t waving, therefore,


is definitely o n th e up. A sh o r t style does n o t f ram e th e face, which h a i r is designed to do, unless i t h a s b o th bounce an d body, b o th e ssentials fo r i t to be s e t to look a ttra c tiv e .


woman who wants a permanent should bear in mind is that it


Profes sional’s work The most important thing the


HELEN'S L A D I E S


WE ARE IN BUSINESS BECAUSE YOU a xtt\ a


riAAIS' rlXV_/A*/ T U A XTV v n t i t ‘ t a r


cv nnx> t o p o n AT .ITY Ladies and Childrens 17 ACCRINGTON RD.,


WHALLEY Telephone: 3393


11 York Street Clitheroe


Phone: Clitheroc 3 6 0 0


B L A C K B U H s o d


CLITHE


Draped CA


SPECIAL


TEA TOWELS frj BATH TOWELS


HAND TOWELS A O T U T T A U A D


LADIES LONG l GENTS LONG L NYLON OVERA


I '


M A R I O N ’ S Ladies Hair Stylist


la KING STREET CLITHEROE Telephone: 3889


4 i ”h t for h e r personality jto d ay ’s choice ra n g e is


I


b u y THE I NE


sour WE HAVE A


UPHOLSTERY. R


KITCI BEDDING BY A1


OVER 800 t Cl


4 0 YORK Also at 12 N


adding in careful prepnr;


4 G re a t c a re will be spei ^choosing a d re s s th a t is ex


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14