BUSINESS AMANDA CHALMERS
Amanda Chalmers: Photo by Dave Perry Photography
AWARDS ARE VISIBILITY NOT VANITY!
We are delighted to bring you the next of our Business columns from local journalist and award-winning PR Amanda Chalmers. Amanda is a south Warwickshire-based writer, journalist and editor whose experience on newspapers and magazines spans three decades. Over the coming months Amanda will be taking a closer look at some of the topics that affect small businesses as well as offering some of her valuable top tips for PR.
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Awards are not just about vanity. A badge on your website or a trophy on your counter reassure people that they’re in safe hands.
They also present us with cause to pause, which is so important. Most business owners rarely take the time out to take stock. Award entries make you periodically stop, evaluate and articulate what you do well – as well as, perhaps, where you could improve.
This process often reveals strengths you’ve overlooked, innovations you’ve normalised and opportunities you haven’t yet capitalised on. Many business owners say the entry process itself was more valuable than the win.
In the relentless pace of running a business, entering awards can feel like a luxury - something to do ‘when things quieten down.’ But here’s the truth: they are strategic assets, especially for small and growing businesses when they can be transformative.
Awards don’t just recognise excellence; they create it. They sharpen your story, elevate your reputation and open doors that everyday marketing simply can’t.
Awards build instant credibility - the kind money can’t buy! Trust is the hardest currency to earn in business but an award positions you instantly as a credible, high quality brand. It signals to customers, partners and investors that your work has
And, of course, you don’t have to be an award winner for a PR ‘win.’ Even making it to a shortlist is PR gold. This gives you an excuse to create some noise around your business without sounding ‘salesy.’ Maximise on the achievement as content for press releases, social media campaigns, website updates and even email newsletters.
Awards place you shoulder to shoulder with the best in your field. They position you as a leader, not just a participant. This can open new doors, from speaking opportunities and collaborations to Invitations to panels or judging roles – all in all, increased respect from your peers. – But only if they know about it!
If you’re an employee, awards also boost your team morale and help staff retention as well as attract new talent because when
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