FSM
Industry News
Aston Villa And Oak View Group Unite To Bring Entertainment To The Warehouse
Aston Villa has teamed up with Oak View Group (OVG), global leaders in venue development, management, food & beverage, and sponsorship sales, to bring world-class music and live entertainment to The Warehouse, a newly developed live entertainment venue set to open next to the iconic Villa Park stadium in December 2025.
OVG will lead programming for The Warehouse, ensuring the venue becomes a must-play music destination for touring artists. The Warehouse will be a unique, 3,500-capacity space designed for music, as well as other live events including comedy shows and sporting events such as boxing. Created to be another destination for fans to enjoy before and after Aston Villa games, the venue will further enhance Birmingham’s dynamic cultural sector. The project will see Aston Villa and OVG transform a former club training warehouse into this new venue, which is expected to open its doors in December 2025.
This groundbreaking development is the first time a dedicated, state-of-the-art mid-sized music and live entertainment venue has been created by a Premier League football club next to their main grounds. The Warehouse will unlock new commercial opportunities for the club, offer an exciting space for fans to enjoy around matches, and reinforce Aston Villa’s commitment to building a vibrant, future-ready environment in and around Villa Park.
OVG will provide operational support within The Warehouse, with a primary focus on securing the best musical acts, as well as helping secure a naming rights partner for the venue.
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The initiative brings together OVG’s global expertise in venue development
and operations – including through its own
23,500-capacity Co-op Live arena and partnerships with other leading venues in the UK – with Aston Villa’s deep understanding of its fanbase, the local community, and the city of Birmingham.
Chris Heck, President of Business Operations at Aston Villa FC, commented: “The Warehouse marks another exciting chapter in Aston Villa’s proud history. This new venue will provide Birmingham with a first-class space for live entertainment and significantly enhance the matchday experience for our fans. We’re thrilled to be working with Oak View Group, whose credentials in building and managing world-class venues are second to none.”
Rebecca Kane Burton, shares our vision Executive Vice President, Venue
Management at OVG, added: “We are thrilled to be partnering with such an historic and forward-thinking football club. Aston Villa
for what a modern entertainment
destination should be – fan-first, community-oriented, and commercially ambitious. The Warehouse will be a jewel in Birmingham’s cultural crown, and a benchmark for future collaborations between sport and live entertainment.”
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