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Cleaner Air isn’t just for the top performers


A live music festival reimagined for the COVID-19 era Location: TradFest, Temple Bar, Dublin, Ireland


As Covid-19 spread around the world, live music events


everywhere were cancelled or postponed. TradFest Temple Bar, an annual live music festival celebrating Irish music and culture, reimagined their iconic event with the help of Novaerus air dis- infection technology from WellAir.


Every January, Dublin’s famed Temple Bar district erupts with music and joy, as TradFest — a five-day celebration of Irish music and culture — draws top bands and massive crowds to historic churches, castles, pubs, and other iconic venues.


TradFest 2020 beat the Covid-19 pandemic by mere weeks, wrapping up just before live music everywhere came to a screeching halt.


When it came time to plan TradFest 2021, the virus was on its second rampage, and prospects for live performances had worsened. Science had established that SARS-CoV-2 was airborne and that singing was especially risky.


Worldwide, music festivals were cancelled. But Martin Harte, CEO of The Temple Bar Company, the not-for-profit organiser of TradFest, wasn’t having it. After all, Tradfest, Ireland’s largest festival of traditional music, had run annually since 2005.


“I said, ‘No, the show must go on,’ ” recalls Harte. 16 fmuk


And it did. In the throes of the pandemic, TradFest delighted fans with a scarce commodity: music performed live and indoors.


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