Path to Palmer Day


Palmer College held its first Path to Palmer Day in April, a virtual initiative that encouraged alumni and others in the Palmer community to refer prospective students to Palmer College. Alumni referred 45 students on Path to Palmer Day.


Statewide Zoom Series


Teaming up with Palmer alumni from across the country, this series allowed prospective students to hear first-hand what it’s like to practice in a specific state.


What is . . . Series


Enrolling in a graduate-degree program is a big decision, and with travel and group restrictions in place, Palmer College developed a monthly, topic-focused, Zoom-based meeting to educate prospective students on topics ranging from sports chiropractic, philosophy and technique, to history and financial aid.


Reaching Future Chiropractors Palmer’s position as The Trusted Leader in Chiropractic Education® is demonstrated on our social media channels as we continue to lead the way among all chiropractic colleges. Palmer’s social– media engagement exceeds all other chiropractic colleges, and our Instagram audience grew by 25% in FY20-21.


AUDIENCE GROWTH FACEBOOK


Palmer College of Chiropractic


Competitor Average


ENGAGEMENT PER POST


Palmer College of Chiropractic


Competitor Average


8.7% 3.6% INSTAGRAM 25% 15%


FACEBOOK 139 13


INSTAGRAM 124 50 9


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