THE PROJECT
Kristian Electric
The 2023 Calgary Stampede was notable for a large pick-up claw machine – a collaboration between Kristian Electric and Exhibit Studio.
fairground, and you can guarantee that all ages from young kids to grandparents are doing their best to manipulate a metal claw into plucking a cuddly toy from the pile.
T
he popularity of the claw grab machine remains strong today. Visit a pier, amusement arcade or
A worthy prize source, but one that pales in comparison to the machine that was a popular draw at the 2023 Calgary Stampede rodeo in Canada. The difference was that this claw machine was designed on a much larger scale, with a workstation bridge crane being used as a vital component. Calgary Stampede 2023's giant pick-up claw machine was the result of a collaboration between family-owned crane manufacturer/service provider, Kristian Electric Calgary and Calgary-based display company, Exhibit Studio. Kristian Electric was selected by Exhibit Studio following extensive research to find the most suitable collaborator. “After researching companies on Google, I
reached out to Kristian Electric to set up a meeting,” says David Stokes, Exhibit Studio managing partner. “Their enthusiasm for the project and capability as a supplier is what led us to work together.” Stokes explains that this was a custom project
where this crane was part of a solution to vehicle manufacturer GMC’s brand activation at the Calgary Stampede: “We love challenges so it was great to take on a big, unique project that delivered an exceptional one-of-a-kind experience.” The conception of the claw machine came
after working with an idea from marketing company Momentum Worldwide. The plan was to create a
8 | Winter 2023 |
www.ochmagazine.com
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