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Digital banking Credit where it's due


Since 2021, UniCredit has been busy integrating technology into everything it does, sharpening internal processes and offering customers dynamic new products. But what does that revolution actually look like in practice? And to what extent can the Italian giant use digitalisation to support the country’s ailing business community? Andrea Valentino catches up with Luboslava Uram, UniCredit Italy’s chief digital and information offi cer, and the group head of the bank’s retail business platform, to learn more.


Y


ou can’t learn everything from Google. The internet is just too vast, and the parameters too vague. But when I dutifully open my web browser of choice, and search for UniCredit, something interesting happens. As I begin to click through, my screen buzzes with activity. On 5 September 2022, Reuters reported that the bank set out an $8bn package to protect clients from surging prices. A few weeks


later, Andrea Orcel, the institution’s CEO, announced he was eyeing acquisitions in Germany. I refine my search, focusing on UniCredit and digitalisation, and my page becomes even more frantic. 26 November 2021: UniCredit works to support the digital transition of trade finance. 14 December 2021: UniCredit to pay out €16bn amid digitalisation plans. 7 October 2022: UniCredit is named Italy’s best digital bank.


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Future Banking / www.nsbanking.com


Cesare Andrea Ferrari; PopTika/Shutterstock.com


Cesare Andrea Ferrari; PopTika/Shutterstock.com


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