REGIONAL REPORT Ӏ THE AMERICAS


projects. Private capital is likely to play an increasing role in both countries, filling gaps created by budget cuts and policy shifts. For investors, contractors, and


developers, navigating tariff regimes, financing availability, and regulatory frameworks will be critical to seizing growth opportunities across the continent. So it seems 2025 will likely represent a turning point for North American construction. After a banner year in 2024, growth is slowing due to tariffs, trade conflicts, budget cuts, and project delays. While the U.S. faces challenges in residential, industrial, and infrastructure sectors, pockets of growth exist in data centres, nuclear, and domestic manufacturing. Canada’s construction recovery, led by housing and energy


investments, is positioning the country for steady growth despite cross-border uncertainties. Long-term expansion will depend on a combination of policy stability, domestic resource development, and private sector engagement.


SOUTH AMERICA Latin American is also facing a challenging 2025 due to global pressures and mixed economic signals although, like North America, targeted infrastructure, industrial, and energy projects offer pockets of growth. Latin America’s construction sector is


poised for a 0.6% contraction in 2025, reversing the modest 0.7% growth seen in 2024. The region faces a complex mix of geopolitical tensions, US-led tariffs, and fiscal tightening, which are disrupting trade-dependent economies such as


FRANNA SCALES UP NORTH AMERICAN PRESENCE


Mexico, Brazil, and Chile. Mexico, in particular, is expected


to see a 5.9% decline, driven by 25% US tariffs on key materials, currency depreciation, and high construction costs. Investor confidence has weakened following the end of a 90-day US–Mexico trade pause. Bolivia also faces sharp contraction due to collapsing permits, rising material costs, and macroeconomic instability. Conversely, Peru and Ecuador are


expected to expand by 3.8%, supported by infrastructure upgrades, industrial, energy, and utilities investments. Colombia’s major projects, including the Bogotá Metro, help offset fiscal and political risks. Overall, the region exhibits high short-term volatility, but targeted investments provide opportunities for selective growth.


Franna’s new Terex Louisville Parts facility and (inset) Kevin Aable, business development manager for Franna in North America


Franna, the Australian manufacturer of pick and carry cranes, has announced the strengthening of its North American presence with comprehensive parts and service coverage from the new Terex Louisville parts facility along with the appointment of Kevin Aabel to the role of business development manager. Supplementing the growth of


Franna products in North America is the establishment of parts and service support from the new, state-of-the-art Terex Louisville parts facility, a 134,000 square-foot warehouse that Franna says has improved operational efficiency and reduced transportation costs. Equipped with the latest technology, including an automated


parts picking system, the facility has also introduced a second shift to provide improved parts availability and quicker response times for Franna customers across North America. Terex Louisville also houses a fully trained and skilled service team, experienced with the Franna product line to support customers nationwide. As a continuation of Franna investment


in the region the brand has also appointed Kevin Aable to the new role of business development manager for Franna in North America. Aable offers extensive experience in crane sales across North America, most recently at Manitowoc, where he managed multiple dealers in the Midwest and led direct sales efforts throughout Canada.


His product expertise spans truck-


mounted, rough terrain, crawler, and all- terrain cranes, knowledge he has built not only at Manitowoc but also during his time with Oshkosh and Altec, Inc. In related news, earlier in the year, Franna also appointed Mobile Cranes Canada Ltd (MCC) as an official distributor of Franna cranes across Canada. Based in Nisku, Alberta, MCC represents


Franna in Alberta, British Columbia, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, and Prince Edward Island. This, it says, marks a significant step forward as it expands its global footprint and brings its lifting solutions to the Canadian market.


20 CRANES TODAY


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