SPOTLIGHT ON SOUTH AND PACIFIC ASIA
Active growth in South Asia & Asia Pacific region
The laundry and drycleaning sector is on the rise, says Eugene Gerden, as living standards continue to improve
he laundry and drycleaning sector in South Asia and Asia Pacific states will provide some major opportunities for growth for the industry’s global players in years to come, thanks to the ever-growing demand for quality textile care services and the improving standard of living in many states. In contrast to major developed nations where local textile care markets have almost completely exhausted their potential for active growth, many South Asian and Pacific states are experiencing stable economic growth at present, which contributes to the growth of demand for textile care services.
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Given that the region accounts for most of the global population, whose living standards are constantly improving, a further acceleration of expansion is considered a priority for a majority of the
10 LCNi | September 2024
industry’s global providers of services as well as equipment suppliers.
In fact, most of the leading players have long operated in the South Asia region and Asia Pacific states. For example, Renzacci first expanded into Indonesia and Pakistan as far back in 1973 and has significantly strengthened its position since that time. Marco Niccolini, general sales director at Renzacci says that the level of competition in most of these markets is constantly tightening, while in addition to global operators, local players are also expanding their output and market presence. He says, for instance, a similar situation is observed in India, where in recent years a number of strong domestic manufacturers have been established, including for the ‘so-called’ drycleaning shops - which in many cases use wetcleaning. As he has said before, wetcleaning is not an alternative to
drycleaning but an additional choice. According to Niccolini, as in Western countries there is the ever-growing trend towards a sustainable economy in many regional states, which affects the local textile care sectors. As he also adds, this is reflected by the equally-growing demand for and use of natural solvents, including biodegradable products and bigger attention to water savings. The latter is especially important, given traditional problems with clean water in many of Asian states.
As for Renzacci, it continues to actively supply of its comprehensive line of washers and other equipment to India and other regional states, providing its own servicing and not outsourcing.
In the meantime, the South Asia and Pacific region has always been within Ecolab’s sphere of interest. As Manish
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