| COMPANY PROFILE
“Our founding brakes (from Gerhard
Bubenzer) were a shade of green many years before the famous red color, but the new look represents progression away from the legacy color to a bright, vibrant green that has been established and locked in; we plan to protect it for many years to come. Of course, to match, an interactive and easier-to-navigate website captures the new, global brand family,” added Cox.
The company has also overhauled its data sheets, catalogs, graphics and image libraries to complement the rebrand. Dellner Bubenzer will deliver
a presentation to the AIST Crane Symposium, this month (August 15-17) at the Omni William Penn Hotel in Pittsburgh, Pennsylvania where Cox and Mike Astemborski, executive sales manager, will deliver a paper entitled, ‘Lifting or lowering a load safely after failure or incident’. The symposium, organized by AIST’s
Cranes Technology Committee, delivers practical information and experiences from maintenance personnel, crane manufacturers, equipment manufacturers and engineering consultants with the sole intention of making Electric Overhead Traveling (EOT) cranes and their runways the safest, most reliable, durable machines in the steel industry. In an open letter to its customers announcing the launch, Marcus Aberg, CEO, Kai Koelker, COO, and Jan-Willem Schoneveld, CCO, Dellner Bubenzer, said in a statement; ‘We are not changing who we are or how we produce, develop and serve you. We are simply coming together,
www.hoistmagazine.com | August 2021 | 21
stronger and united as one. ‘Our fresh new look embodies this unification with a new bold colour scheme that symbolizes safety, innovation and our vision for the future. This joining of multinational forces provides our customers an expansive global network of integrated products and services. Our alignment reinforces our worldwide scope with a local focus. By committing additional global resources to markets big and small we are stronger.’ Speaking exclusively to Hoist magazine,
Cox said: “We really wanted to combine the five companies to gain a larger reach around the globe using our offices and strength in numbers. “Dellner Bubenzer has moved forward with connecting the Americas like we have
never done before. Our service channel has grown, providing help not only on commissioning but vital trainings for our clients. We really have a worldwide scope with a local focus now. “We have expanded our core markets,
Hoist & Cranes is very much a growth market for us and we love this business sector since it so closely relates to our legacy port and container handling market. Now that the innovation and products in our Dellner Bubenzer team allows us to show new ideas in the market. This will be a main focus for me to convey while at this year’s AIST Crane Symposium showing technology that was used in other industries that can be easily modified to purpose a missing link to the overhead crane industry.” ●
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