Promotion
Grow your business with Numark brand
WE’RE ON A MISSION TO ENSURE YOUR PHARMACY IS THE FIRST PORT OF CALL FOR CUSTOMERS AND, AS WE GROW THIS NARRATIVE AND DRIVE FOOTFALL THROUGH PHARMACY, IT’S ONLY RIGHT THAT YOU LOOK AT OPPORTUNITIES TO GROW YOUR OWN BRAND SALES. THAT’S WHERE NUMARK CAN HELP.
W
ith the emergence of own brand giants Aldi and Lidl - and strong heritage
brands such as Boots and Lloyds - the pharmacy market place is a hugely competitive one.
We want to help you pitch your pricing on own brand so that you remain competitive, whilst still making a very healthy margin.
Our minimum and maximum RRP guide helps provide a price range to help you maximise your profit potential. Naturally, what you charge for you products is entirely up to you; however, this guide helps you understand a little bit more around what your competitors are doing so that you can make an informed judgment call on your own pricing policy.
The minimum band helps you pitch against the discounters and supermarkets, who also have GSL lines on their shelves: in particular, key staple lines such as ibuprofen, paracetamol, hay fever tablets and cough, cold and flu tablets.
14 - SCOTTISH PHARMACIST
Our maximum price will help you remain competitive against pharmacy own brands, such as Boots and Lloyds, whilst maximising your profit potential. Therefore, we have pitched our maximum RRP at least ten per cent lower than both Boots and Lloyds Pharmacy.
Of course, demographic influences can impact the way you price your OTC range. So, when selecting your price band, you should consider local conditions such as: • Local competition for OTC products
• If your pharmacy is seen as a destination store for certain own brand or branded products
• If it is better for you to compete on price or other areas such as expertise or accessibility
• What your customers regularly come into your pharmacy for
• Identifying both your regulars and potential customers. Who do you want to attract?
Our sophisticated pack designs are more contemporary and in line with
Our packs have great impact on shelf and also represent a credible alternative to the brand leader.
branded products rather than typical generic/tertiary ranges. Our packs have great impact on shelf and also represent a credible alternative to the brand leader.
This basket comparison really demonstrates the value you can offer customers and, in these times of
austerity, helping them to save money will foster loyalty.
Visit
numarknet.com/169 for all things own brand and to access the dynamic pricing guide.
Not a Numark member? Join us. Call 0800 783 5709
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