HAI BRIEFS


Katerina Bedoya Joins HAI as Director of Marketing


EARLIER THIS YEAR, HAI WELCOMED Katerina Bedoya as its new director of mar- keting. In this position, Katerina will lead the charge to boost HAI’s digital footprint around the globe to better serve the asso- ciation’s members. “Digital marketing makes it easier to determine our members’ needs and meet them while supporting the advancement of the international helicopter industry as a whole,” says Bedoya. “My goal is to enable HAI to best meet our mission of represent- ing all aspects of the VTOL community by continuing to build two-way communica- tion through our digital channels.”


“We are very excited


to have Katerina on the team,” says HAI President and CEO James Viola. “One of my goals is to boost our presence in the channels where our members pre- fer to communicate, and Katerina’s vast experience and fresh ideas in this arena will help us grow our engagement with and strengthen our support of our members.” Before joining the HAI staff, Bedoya, an international expert in digital marketing and strategic communications, served as a director for Hill+Knowlton Strategies, where she managed digital and influencer campaigns for brands such as LG and Konami and a host of recognized start-up firms. She also worked as a


communications consultant at The World Bank Group headquarters in Washington, D.C.; chief communications officer at the Universidad del Pacífico’s Research Center in Lima, Peru; and chief edi- tor of multimedia and social


media at the Peru News Agency. Bedoya, an accomplished storyteller and multimedia producer, received her graduate degree from the Columbia (University) Journalism School, after which she crafted media pieces for press outlets including NPR and Bloomberg News. She is bilingual in English and Spanish. In her free time, Bedoya volunteers at


Women Makers Perú, helping empower women who are leading start-ups in the country.


DECEMBER 2021 ROTOR 15


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76